“MICE² MACAO x HENGQIN” Makes Debut Creating a New Brand of “Multi-Venue Event”
Macao Trade and Investment Promotion Institute (IPIM) and the Economic Development Bureau of Guangdong-Macao In-Depth Co-operation Zone in Hengqin jointly launched the brand logo “MICE² Macao x Hengqin” for “multi-venue event”. The brand logo is released to better showcase the advantages of the Macao-Hengqin MICE platform to the international community, facilitate the synergistic development of MICE industry of the two places so as to provide concerted driving force for industrial development.
“MICE² Macao x Hengqin” is a brand-new logo designed for Macao and Hengqin to jointly promote the mode of “multi-venue event” in a unified manner, also a milestone that marks the first step to demonstrate a consistent image of “multi-venue event”. Its design concept is derived from the cross-regional characteristic of “multi-venue events”. In its layout, the element of “gate” represents interconnection and interworking between Macao and Hengqin; also symbolises the entrance of the Guangdong-Hong Kong-Macao Greater Bay Area that welcomes enterprises and professionals worldwide to share the development opportunities in the Greater Bay Area.
In its English name, MICE² Macao x Hengqin, MICE stands for Meetings, Incentives, Conventions and Exhibitions; the square (²), on the one hand, represents the integration of Macao and the Guangdong-Macao In-Depth Co-operation Zone in Hengqin in the MICE sector, which has created a new norm of MICE business through “multi-venue events”; on the other hand, it represents the expectation for the MICE collaboration between Macao and Hengqin, believing that their collaboration will lead to an exponential increase in boosting not only the MICE projects but also the business investment brought by the MICE events.
The brand logo which is designed for joint promotion of the two places will be used domestically and internationally at different MICE events, world-renowned MICE magazines and leading online platforms, giving more exposure to the unique advantages in the MICE industry of the two places, enhancing the international influence of the Macao-Hengqin MICE platform.