Exceptional Experiences
A programme for in-house event professionals and marketers
Exceptional Experiences
The Exceptional Experiences programme at IBTM World is an exciting new addition to our Barcelona event, designed exclusively for in-house events professionals and marketers at brands and corporates.
Building on the success of the inaugural programme in 2024, we are going even BIGGER in 2025!
Apply to learn more.
Exceptional Experiences, Barcelona – 18–20 November 2025
An exclusive closed workshop designed specifically for senior executives, VPs, and influential leaders from different sectors. This is your opportunity to join 20 of your peers in-developing the future roadmap for the event industry. Plus, enjoy complimentary flights, accommodation, and more.
The experience includes attendance to the Exceptional Experiences Forum, our dedicated content stream, offering insights created specifically for inhouse event professionals and marketers on the Main Stage.
- Day One – 18th November 2025: Invite-only workshop from 10am-4pm
- Day Two – 19th November 2025: Content sessions from 1.30pm-5pm on the Main Stage
Your journey towards navigating the year ahead starts here.
The Exceptional Experiences Edit: Insights from IBTM World 2024
At the Exceptional Experiences Workshop 2024, senior executives, VPs, and influential leaders from Amazon Music, Microsoft, TikTok, Canva, Three UK, Former New Balance, Clarks and Adidas, Palo Alto Networks, WPP and more convened and co-created the report “The Exceptional Experiences Edit: Insights from IBTM World 2024” . This report addresses today's greatest event challenges and offers solutions to make events a strategic and results-driven marketing channel.