About IBTM World

IBTM World is engineered to give you a year’s worth of profitable leads in just three days

Inspiring events for better business results

IBTM World is the leading global event for the meetings, incentives, conferences and events industry, taking place annually in Barcelona. Our event has one goal; to inspire the events world to deliver exceptional experiences for their customers.

We bring together the global meetings industry, with everyone having that one common purpose – to meet the right people that can create better business results for their organisation. Build face to face connections with the right people, gain key industry insight and of course, engage in unrivalled networking opportunities over the three days.

Joining us at IBTM World will be 3,000+ exciting destinations and quality suppliers ready to meet and network with 15,000+ industry professionals, from over 100 countries across the world.

What does IBTM mean?

IBTM stands for Incentives, Business Travel & Meetings. We inspire event producers and associations to deliver exceptional experiences by bringing together the whole international MICE industry to meet, network, connect and do business at IBTM World in Barcelona.

Yesterday’s connection makers are today’s culture creators

Events have always been the place to create the connections your business needs.

But today, they're more than just the place to connect.

With the rise of remote working, culture has shifted from offices to events and it’s up to event professionals to use those events to create real, human, cross-team, cross business cultures.

These cultures are essential for shared visions and better business, and that’s why we’ve chosen this theme for IBTM World this year.

Through our conference programme, peer-to-peer knowledge sharing and networking events, we will help you gain the guidance you need to embrace and support this cultural shift.

Don't just create connections, create culture.

Future Event Dates

IBTM World 2024

Tuesday 19 November 2024
Wednesday 20 November 2024
Thursday 21 November 2024

IBTM World 2025

Tuesday 18 November 2025
Wednesday 19 November 2025
Thursday 20 November 2025

Features of the show

IBTM Accelerate

Everyone is wondering what the future of events looks like. Which groundbreaking event tech or business could be the next big thing and take your experience from great to unforgettable? How will your event be structured? Will hybrid events become commonplace?

This platform will be showcasing the future for MICE, bringing innovative ideas to the market and delivering inspirational short talks to answer the questions you have on the future of our industry.

Knowledge Programme

Education is an instrumental part of IBTM World and our outstanding Knowledge Programme provides a wide range of innovative, creative and cutting-edge sessions delivered by leading industry experts.

Our Knowledge Programme is underpinned by key content themes including industry trends, engagement & experiences, innovation, technology and creativity, are just a few to mention. 

Also, IBTM World has been approved by the Events Industry Council as a Preferred Provider of continuing education courses, meaning that all of our conference sessions can go towards your CMP continuing education accreditation.

Welcome to IBTM World. Now, be YOU.

At IBTM World, everyone belongs. RX cultivates a culture of inclusion at all of our events, where the very things that make each of us unique are celebrated. Our exhibitors, attendees, partners and event colleagues are people from a wide variety of backgrounds, who make our shows stronger, and our collective experience richer.

Decarbonising the events industry, together

At RX, we are serious about sustainability. We are founding members of the Net Zero Carbon Events pledge to make our company, our shows and the wider events industry net zero. We commit to being Net Zero by 2040 and to make a 50% reduction in greenhouse gas emissions by 2030.

In 2023 we will publish our pathway to net zero, setting out our reduction strategy with key milestones for all our shows. Given the complex nature of our supply chain and the emissions associated with a show, it is only by working together as an industry that we will be able to reduce our impact. We are building a company of net zero heroes to take action and ensure a sustainable future.


Are you a meetings and events professional looking to gain fresh inspiration for your events? Don't miss out on attending.


Want to showcase your products and services to over 15,000 meetings and events professionals on the industry's greatest stage?