About IBTM World

IBTM World is engineered to give you a year’s worth of profitable leads in just three days

Inspiring events for better business results

IBTM World is the leading global event for the meetings, incentives, conferences and events (MICE) industry, taking place annually in Barcelona. Our event has one goal; to inspire the events world to deliver exceptional experiences for their customers.

We bring together the global meetings industry, with everyone having that one common purpose – to meet the right people that can create better business results for their organisation. Build face to face connections with the right people, gain key industry insight and of course, engage in unrivalled networking opportunities over the three days.

Joining us at IBTM World will bring 2500+ exciting destinations, hotels and quality suppliers ready to meet and network with 12,000+ industry professionals, from over 100 countries across the world.

What does IBTM mean?

IBTM stands for Incentives, Business Travel & Meetings. We inspire event producers and associations to deliver exceptional experiences by bringing together the whole international MICE industry to meet, network, connect and do business at IBTM World in Barcelona.

Events that create culture, create better business

We know business events are so much more than a sales and marketing tool. And as #eventprofs, we do more than just create great experiences…

We are Culture Creators!

  • Bringing better business results
  • Transforming audiences into communities
  • Igniting a sense of belonging between colleagues
  • Helping leaders conquer high value challenges

This year, we’re on a mission to show business what MICE can really do.

Calling all #culturecreators… join us at the Fira Barcelona in November.

Event Dates

Event Dates

Next event dates – IBTM World 2024

Next event dates – IBTM World 2024

Tuesday 19 November 2024
Wednesday 20 November 2024
Thursday 21 November 2024

Future event dates – IBTM World 2025

Future event dates – IBTM World 2025

Tuesday 18 November 2025
Wednesday 19 November 2025
Thursday 20 November 2025

Features of the show

Impact Stage

A showcase of the latest, best-in-class solutions, as chosen by your peers. Hear about the exciting work suppliers are doing across sustainability, D&I, marketing, experiences and more.

Main Stage

In the landscape of inflation, lack of resource, geopolitics, supply chain issues, and more, the joy of curating experiences is being squeezed out of event planners. Re-ignite your passion for experiences through inspiration and debate, as leaders tackle key challenges.

Workplace Revolution 

Join speakers from the main stage to further dissect topics and make meaningful connections with your peers through shared experiences and problem solving.


Burnout is the new epidemic. Whilst stress isn't a new topic for event planners, we're now working with a backdrop of new challenges. Take time out from your busy diary to ReFuel through a programme of mindfulness and self-care.

Welcome to IBTM World. Now, be YOU!

At IBTM World, everyone belongs. RX cultivates a culture of inclusion at all of our events, where the very things that make each of us unique are celebrated. Our exhibitors, attendees, partners and event colleagues are people from a wide variety of backgrounds, who make our shows stronger, and our collective experience richer.

Decarbonising the events industry, together

At RX, we are serious about sustainability. We are founding members of the Net Zero Carbon Events pledge to make our company, our shows, and the wider events industry net zero. We commit to being Net Zero by 2040 and to make a 50% reduction in greenhouse gas emissions by 2030.

In RX’s Net Zero Roadmap it shows our pathway to deliver sustainable and low carbon events.  Given the complex nature of our supply chain and the emissions associated with a show, it is only by working together as an industry that we will be able to reduce our impact. We are building a company of net zero heroes to take action and ensure a sustainable future.


Are you a meetings and events professional looking to gain fresh inspiration for your events? Don't miss out on attending.


Want to showcase your products and services to over 15,000 meetings and events professionals?