About IBTM World
IBTM World is engineered to give you a year’s worth of profitable leads in just three days
Inspiring events for better business results
IBTM World is the leading global event for the meetings, incentives, conferences and events (MICE) industry, taking place annually in Barcelona. Our event has one goal; to inspire the events industry to deliver exceptional experiences for their customers.
We bring together the global meetings industry, with everyone having that one common purpose – to meet the right people that can create better business results for their organisation.
Joining us at IBTM World! Every year the show welcomes around 2500+ exhibitors including exciting destinations, hotels and quality suppliers ready to meet and network with 12,000+ industry professionals.
What does IBTM mean?
IBTM stands for Incentives, Business Travel & Meetings. We inspire event producers and associations to deliver exceptional experiences by bringing together the whole international MICE industry to meet, network, connect and do business at IBTM World in Barcelona.
The theme for IBTM World 2024 is People. Power. Potential.
It's the belief that what people need to succeed is other people, that the experiences we create for them are powerful, and that there is a limitless potential for events when blending #peoplepower and cutting-edge technology.
Whether you're a corporate planner, an experienced engineer, a tech supplier, or an association, everybody at events has one thing in common: The belief that people need others to succeed.
We're People Power Potential.
- Bringing better business results
- Transforming audiences into communities
- Igniting a sense of belonging between colleagues
- Helping leaders conquer high value challenges
This year, we're on a mission to show businesses what the events industry can do.
Calling all #peoplepowered… join us at the Fira Barcelona in November.
Event Dates
Event Dates
Future event dates – IBTM World 2025
Future event dates – IBTM World 2025
Tuesday 18 November 2025
Wednesday 19 November 2025
Thursday 20 November 2025
Features of the show
Impact Stage
A showcase of the latest, best-in-class solutions, as chosen by your peers. Hear about the exciting work suppliers are doing across sustainability, D&I, marketing, experiences and more.
Main Stage
In the landscape of inflation, lack of resource, geopolitics, supply chain issues, and more, the joy of curating experiences is being squeezed out of event planners. Re-ignite your passion for experiences through inspiration and debate, as leaders tackle key challenges.
Workplace Revolution
Join speakers from the main stage to further dissect topics and make meaningful connections with your peers through shared experiences and problem solving.
ReFuel
Burnout is the new epidemic. Whilst stress isn't a new topic for event planners, we're now working with a backdrop of new challenges. Take time out from your busy diary to ReFuel through a programme of mindfulness and self-care.
Welcome to IBTM World. Now, be YOU!
At IBTM World, everyone belongs. RX cultivates a culture of inclusion at all of our events, where the very things that make each of us unique are celebrated. Our exhibitors, attendees, partners and event colleagues are people from a wide variety of backgrounds, who make our shows stronger, and our collective experience richer.
Decarbonising the events industry, together
At RX, we are serious about sustainability. We are founding members of the Net Zero Carbon Events pledge to make our company, our shows, and the wider events industry net zero. We commit to being Net Zero by 2040 and to make a 50% reduction in greenhouse gas emissions by 2030.
In RX’s Net Zero Roadmap it shows our pathway to deliver sustainable and low carbon events. Given the complex nature of our supply chain and the emissions associated with a show, it is only by working together as an industry that we will be able to reduce our impact. We are building a company of net zero heroes to take action and ensure a sustainable future.
Visit
Are you a meetings and events professional looking to gain fresh inspiration for your events? Don't miss out on attending.
Exhibit
Want to showcase your products and services to over 15,000 meetings and events professionals?