Forum for Advocacy

Shape the future of global business events.

IBTM World presents an exclusive, invite-only gathering of global decision-makers, industry associations, policymakers, and tourism leaders at the Forum for Advocacy - taking place on Monday, 17 November 2025, in Barcelona.

This is where influence meets action. 

Where Influence Takes Shape

Champion Global Change

Shape how the business events industry is defined, showcase its impact, and amplify our collective influence to tackle some of the world’s greatest challenges.

Connect with Power Players

Join an exclusive network of tourism ministers, policymakers, event leaders, and lobbying groups shaping the global events agenda. 

Sharpen your strategy
 

Access insights, data, and real-world case studies to strengthen your case for investment in events - and make your business influence go even further.