Forum for Advocacy
The business events industry creates connections, drives economies, and helps organisations grow. Its impact deserves to be recognised.
The Forum for Advocacy brings together senior leaders, policy makers, and industry voices to tackle the issues shaping our future. From sustainability and inclusion to policy, skills, and long-term growth, this is a space to share ideas, challenge thinking, and move the industry forward.
This is an invite only gathering of influential leaders committed to strengthening the role, value, and future of business events worldwide.
The 2026 agenda is taking shape. Expect bold conversations, influential voices, and fresh perspectives designed to drive meaningful change across our industry.
In partnership with
Where influence takes shape
Champion global change
Shape how the business events industry is defined, showcase its impact, and amplify our collective influence to tackle some of the world’s greatest challenges.
Connect with power players
Join an exclusive network of tourism ministers, policymakers, event leaders, and lobbying groups shaping the global events agenda.
Sharpen your strategy
Access insights, data, and real-world case studies to strengthen your case for investment in events - and make your business influence go even further.