IBTM World logo in header
30th Nov-2nd Dec 2021

Keeping you safe

Last updated: 24/05/2021

Your safety and your business are our priorities. At IBTM World, both are in safe hands.

A message from IBTM World’s Exhibition Director, David Thompson

“IBTM World is a catalyst. Where conversations start and where new opportunities for growth and recovery begin.”

As the organisers of IBTM World, with over 400 global events, Reed Exhibitions has worked tirelessly with our industry peers to create a safe working standard called “All Secure” for holding events in a COVID-impacted world.  

We understand how vital IBTM World is to the meetings and events industry and the wider impact our industry has on the destinations, communities, and businesses we serve. We will continue to go above and beyond to ensure we deliver a vibrant and safe event that is hugely valuable for our participants. After eighteen long months without an event of this stature, we invite you to take advantage of this opportunity to make genuine connections and get the knowledge and tools to thrive in 2022 and beyond.   

David Thompson

Exhibition Director

What to expect at IBTM World 2021

At IBTM World, we are all about connecting people, and so the health and safety of our visitors, Hosted Buyers, exhibitors and staff is of the utmost priority. Our team are working closely with local authorities to implement all necessary precautions and we will continue to update you on the specifics as we approach the show. You can find more detailed information about our venue, Fira Barcelona, below here.

Stay Safe Guidelines

Information for anyone who will be present at the event. Learn about our increased hygiene measures, social distancing management and medical safeguarding.


Please make sure you register. Admission will be strictly by registration in advance only and details may be used for contact tracing if necessary.

Plan ahead

Use our planning tools to plan your visit before you arrive at the venue. Knowing what you are going to do and where to go will contribute to your safe and productive attendance.

Stay home if you are unwell

All guests are encouraged to check you are feeling well before attending our event. Please ensure that you are in good health, with no fever or other symptoms related to COVID-19, before travelling to the venue. 

On arrival

Please have your registration details available when you arrive to help move through registration quickly and to avoid delays.

Face Coverings

All attendees are required to wear a facemask in all areas of the show at all times. 

Physical distancing

Increased spacing and a one-way system will be in place across the exhibition floor, so that you can move safely through the whole venue whilst maintaining a safe distance. Signage will be used throughout to communicate safe practices and show the direction of pedestrian movement.


Hand sanitiser will be readily available throughout the venue. Please continue to follow guidance and wash your hands frequently.

When meeting

Avoid shaking hands and exchanging physical business cards or literature. At service counters, information points and catering outlets hygiene screens will be in place for yours and staff safety.

Venue facilities

Ventilation will be increased, improving fresh air circulation in line with the latest guidance. Cloakroom facilities may have limited space so we encourage you to bring as little with you as possible.


We will maintain the highest standards of cleaning before during and after the event. This will include frequent cleaning of all regularly touched surfaces, seating in conference areas and meeting places.

Food and beverage

All catering facilities will be open but in line with the latest government guidance. At catering outlets only cashless payments will be accepted. Seating areas will have increased spacing.

Exhibitor stands

Exhibitors are reviewing stand designs to ensure physical distancing is maintained. Capacities for each stand will be displayed clearly.

Exhibit Safe

Exhibiting at IBTM World may look a little different this year, but it will continue to be the place where ideas spark and new opportunities begin. Click here for information for exhibitors at the event. Learn about what you’ll need to prepare in advance, onsite precautions and improved stand-build procedures

COVID-19 Safety and Security

Your safety and security is our priority. We work closely with our venue to assess risks and develop comprehensive plans to keep you safe. Click through to read up on some of the safety measures you can expect to see at IBTM World. 

Responding effectively to COVID-19 is a shared responsibility. We must all adopt new practices, respect each other, and follow science-based guidelines to safeguard ourselves and others. Let’s work together to overcome the challenges, bring people together and get businesses growing again.

Hugh Jones
CEO, Reed Exhibitions

Contact us

We hope that helped provide more clarity about safety procedure at the event however, if you have any questions, please get in touch with a member of our team – we’re here to help!


Have a few questions about the event? Take a look at our FAQ page, where we’ve answered some of the most commonly asked questions, to help you get the most out of the event.

Coming soon