IBTM World 2024 – Celebrating 20 years in Barcelona

IBTM World 2024

In 2004, IBTM World made a strategic move to Barcelona that significantly impacted the event's growth trajectory and operational success.

For two decades, Barcelona has been more than just the host city for IBTM World; it has been an integral part of our story and provided an ideal setting for the show to expand its reach and influence within the international events and experiences industry. 

As we celebrate this remarkable milestone, we reflect on the enduring legacy of IBTM World and its profound impact on the events and experiences industry.

IBTM’s 20 Loyal Exhibitors

IBTM’s 20 Loyal Exhibitors

In recognition of our 20th anniversary in Barcelona, we are delighted to showcase 20 of our most loyal exhibitors who have been with us on this incredible journey.

These partners have consistently demonstrated their commitment to excellence and innovation in the events and experiences industry.

We are proud to honour them as key contributors to the ongoing success of IBTM World.

What's On at the Show?

What's On?

The IBTM World team is extremely excited to celebrate 20 years in Barcelona!

We're bringing a unique experience to the show floor, featuring pop-up stores from local Barcelona vendors, showcasing the best of Spanish artists, and delighting attendees with a Tapas Food Truck offering delicious Spanish cuisine.

The highlight of our celebration will be the Welcome Party, taking place on the first evening of the show, Tuesday, 19th November – open for all.

Join us for an unforgettable evening as we celebrate two decades of success in Barcelona.