Forum for Advocacy

IBTM World 2024 proudly presents the very first Forum for Advocacy, an invitation-only gathering, welcoming senior leaders, politicians, policymakers, industry associations and academics from the business events sector and tourism ministers from across the globe.

In partnership with leading global events sector Think Tank and Advocacy Advisors, The Business of Events, who have a great deal of experience and connections in the field of advocacy, and the support and encouragement by the industry partners, including PCMA, JMIC, ICCA, SANCBE and City DNA, the Forum will take place on Monday 18th of November 2024 in Barcelona, Spain.

IBTM World has a role to provide resources and information that promotes how events, using the influence and distinctive connections that they bring, can help solve some of the world’s greatest problems and ultimately improve the lives of people and their communities.