Exhibitor Guide

Your exhibition begins here

Whether you have exhibited before or are joining us for the first time, we look forward to welcoming you to Barcelona.

Your opportunity starts today, and there is a lot you can do between now and IBTM World to have the best experience and return on your investment.

Get started with your Exhibitor Profile

Get the attention of our Hosted Buyers by making sure your company profile is as detailed as possible. Buyers are already using the Exhibitor Directory to decide who they want to meet – so the earlier you complete your profile, the more Buyers you will reach.

Make sure you include your products, videos, social channels, and latest news.

Select your

Our aim is to get you a diary filled with appointments with valuable buyers. To successfully do that, we need to know who it is you would like to meet. Watch this video tutorial to know how to properly set up your preferences.




In this video we illustrate how you can add additional appointments once the initial match is completed. The tool is available for all: you, Hosted Buyers, and visitor buyers.

You will be able to add additional appointments starting from 04 November.

Promote yourself through PR & Social Media

As an exhibitor, you have access to a range of marketing support, already included in your package.

Access digital banner templates in the Exhibitor Portal and use them in your email signatures, website and create personalised invitations.


This exhibitor manual is designed to provide you with simple, step-by-step information to help you effectively plan your participation at IBTM World.

Our Operations Team is also available to assist you with any queries you have.

Download the
mobile app

Access your diary, report no-shows and rate Hosted Buyers, see scheduled knowledge sessions and much more with IBTM World mobile app.



Brief your team & register their badges

Select who from your team will be attending the event early to ensure availability and allow adequate time for training. Ensure they are fully briefed on the stand, their role and the company’s activities, products, and objectives. 

Organise your badges before the show for a seamless entrance. You can register your stand staff and print off their badges (in colour) from the Exhibitor Portal to avoid the queues when you arrive.

Capture leads
with Emperia

Emperia is bespoke app we developed so you can capture leads from the conversations you have with the simple scan of a badge – and it's included in your exhibitor package at no extra cost!


Measure ROI with Exhibitor Dashboard

The Exhibitor Dashboard shows in real time how you are achieving against your event objectives.

Use the Dashboard BEFORE the show to see how many visitors and buyers are viewing your event profile, and use it AFTER the show to see how many leads your entire team were able to capture with the Emperia app.


Checklist at a glance

It is crucial that you adhere to these dates and deadlines, as doing so will enhance your overall experience at the show. Missing any of them may lead to a reduced number of appointments with potential buyers, so please include them in your schedule.


Action -
Complete your company profile
Order your exhibitor badges
Start selecting which Hosted Buyers you want to meet
Selection of preferred Hosted Buyer closes
Appointment match takes place
Self-select appointment tool opens - send meeting requests to Hosted Buyers for an appointment if you have some availability
Visitor Buyers are visible in the self-select appointment platform from this date
Send meeting requests to Hosted Buyers before this date
Hosted Buyer appointments live in your online exhibitor diary
Download the Emperia app for free lead scanning at the event
Log into the IBTM World mobile app to view your appointment diary and rate your meetings

Publications and sponsorship opportunities

Show Daily

The Show Daily is the official IBTM World newspaper, produced and published daily by our media partner Grupo eventoplus.

They are available at the entrances, Hosted Buyers Lounges and the Media Centre, as well as being handed out by the Show Daily Team on the show floor and key access points of the show, giving you a way to promote your brand and invite people to your stand directly.

Show Previews

The Show Previews, produced by Grupo eventoplus, provide attendees with a sneak peak at what's coming up at the show, including details of new exhibitors, networking opportunities, education sessions, and interviews with keynote speakers.

All x3 Show Previews are sent to all qualified Hosted Buyers and registered Visitors ahead of IBTM World, providing a way to get your brand in front of attendees before the show has started.

Sponsorship Opportunities

Amplify your brand to a world-wide MICE market. Gain access to pre-show, onsite and post-show multimedia branding. Sponsorship packages include multimedia preshow, onsite, and post-show branding, lead generation and thought leadership opportunities – creating the perfect platform to raise your profile and deliver your vision and values to your target market.

You can check out our wide range of sponsorship opportunities by submitting the form below. 

Need more information?

We're here to talk you through all you need to know about all of the free and paid opportunities available to boost your presence and ensure you meet your business goals at IBTM World.