Last year, the IBTM World Trends Report found itself looking at new frontiers. How had the meetings and events landscape changed in the wake of the pandemic, what behaviours had been adopted, how were other industries looking at this same frontier?
This year we’re able to look back on 12 months of data and empirical evidence that not only gives us the answers to this question but begins to unearth some robust predictions on the future direction of our industry.
Click below to download the IBTM World Trends Report 2024 and discover the key trends that will be guiding our industry in 2024 and beyond.
Sponsored by Megaron Athens International Conference Centre.