Davies Tanner Secures IBTM World PR Account
1 June 2024: Specialist business events communications agency, Davies Tanner, has retained the IBTM World account for a further two years following a highly competitive review process.
The new term will see Davies Tanner continuing to elevate IBTM World’s position as the original and leading live event experience for the global business events sector. Activity will focus on increasing brand awareness amongst new audiences and geographical territories, as well as driving an upweighted programme of brand and industry Advocacy, with Davies Tanner leading the implementation and delivery of the enhanced communications strategy.
Commenting on the appointment, Claudia Hall, Exhibition Director, IBTM World, said: “Davies Tanner’s response to our brief demonstrated a deep understanding of our business and the industry in which we operate. I have no doubt that they are the right partner to work alongside us to support us in achieving our ambitious objectives, both in terms of growing the event and supporting a positive future for our industry.
“Their experience, insights and connections, especially around important topics such as advocacy and future building, will allow us to continue to be seen as a platform for doing business, sharing knowledge and showcasing innovation, and we very much look forward to building on this over the years ahead.”
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Commenting on the announcement, Robert Wright, Managing Director, said: “Having worked with IBTM since 2016 we are especially pleased to have retained the account for a further two year term. The win is testament to our team’s ability and commitment to deliver intelligent cut through campaigns that resonate with client audiences and add value to their brand. We’re excited to continue working with the amazingly talented IBTM World team and look forward to building on that successful relationship.”
In addition to its impressive portfolio of clients in the business events sector, Davies Tanner also has a strong advocacy network, through The Business of Events, its advocacy and industry engagement brand, which will also be used as part of the 2024 campaign.
Davies Tanner also recently launched sister agency, The Audience, which provides a dedicated offer for clients operating in the travel and tourism sector. The agency’s approach puts audiences at the forefront of strategic planning and activations to deliver campaigns that grow awareness and create loyal brand advocates. Core services include PR, social media, digital content design and creation, media relations, brand partnerships and influencer relations.
ENDS
For all media enquiries, additional comment and request for interview please contact
Becca Krug at Davies Tanner:
Tel: +44 (0)1892 619100
[email protected]
Notes to Editors:
IBTM is a world-leading showcase for the meetings and events industry with a portfolio of events and products offering business solutions across four continents. The portfolio includes IBTM World, IBTM Americas, and IBTM Asia Pacific.
IBTM World, the leading global event for the meetings and events industry, is the must-attend three-day event for the worldwide meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Fira Barcelona every November for IBTM’s flagship show. 2024 is the 37th anniversary of IBTM World and the 20th year the event has been hosted in Barcelona.
Next event: Tuesday 19 November to Thursday 21 November 2024 at Fira Barcelona
IBTM Americas, the leading event for the meetings and events industry in North America, Latin America, Europe and beyond, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry.
Next event: Wednesday 21 to Thursday 22 August 2024 at Centro Citibanamex in Mexico City.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.
*Note: Current market capitalisation can be found at http://www.relx.com/investors
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