IBTM World: building communities, fostering success
-Second keynote speaker revealed-
15 November 2023: IBTM World, due to take place at Fira, Barcelona, from the 28-30 November, has announced a second wave of inspirational speakers for its conference programme, all of whom are equipped to empower attendees with the knowledge and tools needed to cultivate a sense of community in the events they create.
Keynote speaker announced
The second keynote for day two of IBTM World will be Lars Silberbauer, Global Head of Brand, Marketing and Digital at the Olympics (International Olympic Committee). In his presentation titled: ‘Building Cultural Legacies Amidst Disruption: Lessons from LEGO, MTV, and the Olympics’, Lars will provide invaluable insights into how brands like LEGO, MTV, and the Olympics have built thriving communities in an era of digital distractions and global challenges.
Two complementary sessions on community building will take place on the Main Stage in the afternoon of day two.
In ‘Give the People What They Want: Think you know your customer? Think again’, three seasoned marketing professionals who have represented major brands such as Amazon, Twitter, Google, Facebook, the Match Group, GQ and WIRED will share their 360-degree marketing strategies and reveal how they engage attendees before, during and after events to create thriving communities that boost engagement and conversion rates.
In the second session: ‘Communications and Content Strategy for 21st Century Event Businesses’, expert event marketers will discuss the evolution of event marketing for long-term business growth. Charlotte Williams will be joined by Todd Hansen, Executive Producer, Web Summit, and Ella Kieran, SVP Marketing and Director of WPP’s Innovation Camp, Stream, to explore the art of creating a perfect communications plan and building an organic co-opted community while moving away from sales-driven marketing.
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IBTM World culture creators
On the final day, IBTM World will unveil its much-anticipated ‘Culture Creators’ Report during a panel discussion featuring prominent event planners from the industry. The report titled, ‘The World’s Best Business Events (And The People Who Create Them)’, will serve as a global temperature check on the MICE industry, and delve into the experiences, challenges, and aspirations of event professionals in the new world of work.
Claudia Hall, Event Director, IBTM World, comments: “Developing engaged and passionate communities around the events we create is so important. In this age of increased distraction and disconnection, proving a space for delegates to come together and share ideas, spark discussions, and move business culture forward, is essential. That’s why community is a key thread of this year’s conference programme at IBTM World. It’s our aim to empower attendees with the knowledge and tools they need to create year-round connected communities for their own events.”
This year, attendees at IBTM World can connect and collaborate in a myriad of ways; both the Welcome Party & Networking Hour will return and will once more be open to all delegates with complimentary food and beverages. Another favourite, Club Night will return to Opium, with delegates able to gain access with their IBTM World badge.
For those looking to hold meaningful conversations, they can look no further than the brand-new feature, Workplace Revolution, a unique space that encourages attendees to connect with peers and inspirational figures in a relaxed, campfire-style setting.
For more information, please visit: https://www.ibtmworld.com/
Notes to Editors:
IBTM is a world-leading showcase for the meetings and events industry with a portfolio of events and products offering business solutions across four continents. The portfolio includes IBTM World, IBTM Americas, IBTM Asia Pacific and IBTM Africa.
IBTM World, the leading global event for the meetings and events industry, is the must-attend three-day event for the worldwide meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Fira Barcelona every November for IBTM’s flagship show.
Next event: Tuesday 28 November to Thursday 30 November 2023 at Fira Barcelona
IBTM Americas, the leading event for the meetings and events industry in North America, Latin America, Europe and beyond, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry.
Next event: Wednesday 13 to Thursday 14 September 2023 at Centro Citibanamex in Mexico City.
IBTM Asia Pacific, the leading event for the meetings and events industry in Asia Pacific, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry.
About RX (Reed Exhibitions)
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.
*Note: Current market capitalisation can be found at http://www.relx.com/investors
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