Calling all Culture Creators: Organisers Reveal Final Details Ahead of IBTM World 2023

- Last chance to register! -

23 November 2023: The much-anticipated global meetings industry event, IBTM World 2023, takes place next week and the organisers have revealed the final event details and figures, laying the groundwork for an exhilarating three days.

Over 4,700 approved buyers from 110 countries are due to attend IBTM’s flagship show, which returns to Fira, Barcelona from November 28 to 30. The organisers have confirmed that 60,000 pre-scheduled appointments have been made via the matchmaking platform this week, with even more connections expected to be spontaneously made over the three-day event.

An array of new and returning exhibitors will join this year, including Backstage Production Group, Los Angeles Tourism & Convention Board, Qondor, Visit Houston, Mexico, Costa Rica Convention Bureau, Jakarta, Hong Kong Tourism Board, Macao, and Choice Hotels International. This vast and diverse exhibitor participation brings even more opportunities to find new ideas and be inspired, as well as indicating the robustness of the global business events sector.

IBTM World’s #culturecreators campaign has expanded this year to place additional emphasis on empowering events professionals to forge communities, make valuable connections, design incredible experiences, and create culture with their own events.

To underline the important role of event professionals in creating culture, IBTM will launch its new ‘Culture Creators Report’ on day three at 12.30. Serving as a global temperature check for the meetings and events industry and compiled using comprehensive industry case studies and surveys, the report will be unveiled on the Main Stage in the form of an insightful panel discussion with representatives from Forbes and Sportradar.

The much-anticipated IBTM World Trends report 2024 will also be revealed at the show, tackling some of the most important issues of our time, including sustainability, technology, personalisation, diversity and inclusion and the emergence of AI. Alistair Turner will bring his findings to life through multiple sessions on the Main Stage throughout the week.

The celebrated education programme will this year feature several new-look stages and themes such as community building, diversity and inclusion, and the future of tech and innovation. Three eminent keynotes from within and outside of the industry will kick-off each day, featuring the impressive Maria Teixidor – the first woman to hold the position of Board of Directors Secretary at Barcelona FC – on day one; Lars Silberbaur – who on day two will share his experience in building cultural legacies at Lego, MTV & the Olympics; and day three’s keynote will be a conversation between CEO of Braindate, the innovative Christine Renaud, and industry force, Julius Solaris.

IBTM World always includes opportunities to network, and this year is no different; the Welcome Party, which takes place within the venue at the end of day one, will this year celebrate Barcelona’s beautiful waterfront and beaches, with installations, dazzling entertainment, a live band, and a ‘sea to table’ menu. Networking Hour will see the show floor come to life with culture and festivities at the end day two, with hospitality planned from Denmark, Paris, Aruba, Hong Kong, Canada, Croatia, Malaysia, and many others. Club Night will this year return to Opium on the evening of day two. IBTM badge holders receive free entry to the club until 2am.

Claudia Hall, IBTM World Event Director, said: “I’m hugely excited for IBTM World next week. The team has designed a thoughtful, impactful, and inspirational programme of sessions and events, and worked hard to bring together thousands of quality buyers and suppliers, for three days of productive business meetings and connections. I’m looking forward to my first IBTM World as Event Director, and I hope to meet as many people as possible on the show floor and in our networking events throughout the week.”

Visitor and press registration is still open for IBTM World 2023. Register before November 27 to avoid the onsite registration fee.

#IBTMWorld #CultureCreators

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For all media enquiries, additional comment and request for interview please contact Becca Krug, Nancy Cremore or Becky Tombs at davies tanner:

Tel: +44 (0)1892 619100

[email protected]

Notes to Editors:

About IBTM

IBTM is a world-leading showcase for the meetings and events industry with a portfolio of events and products offering business solutions across four continents. The portfolio includes IBTM World, IBTM Americas, IBTM Asia Pacific and IBTM Africa.

IBTM World, the leading global event for the meetings and events industry, is the must-attend three-day event for the worldwide meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Fira Barcelona every November for IBTM’s flagship show.

Next event: Tuesday 19 November to Thursday 21 November 2024 at Fira Barcelona

IBTM Americas, the leading event for the meetings and events industry in North America, Latin America, Europe and beyond, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry.

Next event: Wednesday 21 to Thursday 22 August 2024 at Centro Citibanamex in Mexico City.

IBTM Asia Pacific, the must-attend two-day event for the Asia Pacific region’s meeting, incentives, conference and events industry.

IBTM Africa, a leading conference for the meetings, incentives, conferences and events industry, takes place annually at WTM Africa, part of Africa Travel Week.

Next event: Wednesday 10 April to Friday 12 April 2024 at CTICC in Cape Town.

About RX (Reed Exhibitions)

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.

*Note: Current market capitalisation can be found at

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