IBTM World 2023 Unveils New Technology Ahead of Smartest Ever Event 

09 October 2023: IBTM World is set to host its smartest event yet with the launch of innovative new technology designed to elevate the attendee experience and create better business results for all attendees. This is complemented by the return of old technological favourites that make IBTM World renowned for its ability to generate leads and get exhibitors and buyers in front of the right people.

The leading global trade show, taking place at the iconic Fira de Barcelona from November 28 to 30, has optimised its matchmaking platform to include a new guidance tool, WalkMe. Enhancing the platform’s ability for exhibitors to search for and request appointments with key buyers, the new tool is designed to be a ‘how to’ companion, walking exhibitors through every step of the preference selection process. Responding to ever-increasing demand, visitor buyers will also have access to the matchmaking platform for the first time at this year’s event meaning they too can schedule meetings with exhibitors before the show. 

Alongside exhibitors and hosted buyers, visitor buyers will now have their diaries synced to the official IBTM World mobile app for easy schedule management. Visitor buyers must register before October 31 in order to be eligible for access to pre-scheduled appointments.

With speed, convenience and value at its heart, IBTM World has also launched an Exhibitor Dashboard for its 2023 edition, allowing exhibitors to measure return on investment at a glance. This innovative tool enables exhibitors to see how many visitors and buyers are viewing their event profile in real time, as well as how many leads they gathered in total during the show using the Emperia app.

Vasyl Zhygalo, IBTM World’s Portfolio Director, said: “At IBTM World, our goal is to provide all attendees with the tools they need to build as many inspiring and profitable business connections as possible in just three days. The addition of such invigorating technology to this year’s show, alongside the classic tools we know our delegates value and love, only enhances this offering and enables us to provide attendees with even greater value for their time and money.

“In a business landscape where employees are more selective in the face-to-face events they attend, we appreciate that delegates’ time is something we have to earn, and I can’t wait to see the difference the innovations at this year’s show make to attendees’ experience and their business opportunities.” 

To streamline the visitor registration process, IBTM World is also working with a new registration provider, Iceni Event Solutions, for its 2023 event. In addition to registration, Iceni will also launch its new automated Certification Tool, which will track each individual visitor and buyer’s session attendance and issue them with a complete overview of their progress after the event.

Nicky Hale, Director at Iceni, said: “We're honoured to be partnering with IBTM for its attendee certification programme. We’re looking forward to showcasing our system and demonstrating how, with the right tools, you don’t need to spend unnecessary hours and resources on the administration. This will help to free up the IBTM team to focus on what they do best - delivering a world class event.”

For more information, please visit: https://www.ibtmworld.com/


#IBTMWorld #culturecreators 

– Ends –

For all media enquiries, additional comment and request for interview please contact Becca Krug, Nancy Cremore or Becky Tombs at davies tanner:

Tel: +44 (0)1892 619100

[email protected]


Notes to Editors:

About IBTM

IBTM is a world-leading showcase for the meetings and events industry with a portfolio of events and products offering business solutions across four continents. The portfolio includes IBTM World, IBTM Americas, IBTM Asia Pacific and IBTM Africa.

IBTM World, the leading global event for the meetings and events industry, is the must-attend three-day event for the worldwide meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Fira Barcelona every November for IBTM’s flagship show.

Next event: Tuesday 28 November to Thursday 30 November 2023 at Fira Barcelona

IBTM Americas, the leading event for the meetings and events industry in North America, Latin America, Europe and beyond, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry.

Next event: Wednesday 13 to Thursday 14 September 2023 at Centro Citibanamex in Mexico City.

IBTM Asia Pacific, the leading event for the meetings and events industry in Asia Pacific, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry.

About RX (Reed Exhibitions)

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.

*Note: Current market capitalisation can be found at http://www.relx.com/investors

Enjoy this article? Make sure to share it!

Looking for something else?