Hong Kong to host inaugural IBTM Asia Pacific in spring 2025

Marks one of the world’s most established MICE trade shows’ first entry in APAC

Following an extensive and competitive bid process, RX Global and Hong Kong Tourism Board (HKTB) are delighted to announce Hong Kong as the host destination for the inaugural IBTM Asia Pacific 2025.

IBTM, a trusted brand in the meetings & events industry, will now provide a platform for destinations & suppliers in the Asia Pacific region to showcase their offering to a global network of event professionals.

Vasyl Zhygalo, Portfolio Director, IBTM, commented: “The Asia Pacific market is among the fastest growing in the world. The region’s MICE industry is expected to grow at a CAGR of 8.6% to reach $441.1 billion by 2025. We are confident that now is the right time to showcase the wealth of opportunity in culturally diverse region.”

Discussing the bid process, Zhygalo said: “Hong Kong’s bid was notable for the city’s outstanding tourism recovery pace and ever-growing momentum. We were impressed by the significant investment into the already world-class infrastructure, as well as support by local government, which makes placing business in the Greater Bay Area - and the wider Asia Pacific region, easy.

Hong Kong is the choice destination for IBTM Asia Pacific, considering the city’s longstanding status as a hub for the region’s MICE industry. We are absolutely delighted to partner with HKTB for what promises to be an exceptional event.”

Kenneth Wong, General Manager, MICE & Cruise and Regional Director, Europe, HKTB, commented: “We’re excited to welcome IBTM Asia Pacific 2025 to Hong Kong! This is a strong vote of confidence reinforcing the city’s status as the world’s meeting place, and a strategic move for IBTM to leverage Hong Kong’s competitive edges and the city’s booming MICE tourism to expand its portfolio. Hong Kong, as a leading tourism hub connecting Mainland China and the world, provides an ideal platform for IBTM Asia Pacific 2025 to converge international and regional suppliers and buyers and grow its presence in this region.”

Hong Kong’s Strong Trade Partnership
and New Opportunities for Growth

HKTB presented a strong proposal in close partnership with Travel Industry Council of Hong Kong, Hong Kong Hotels Association, Hong Kong Association of Amusement Parks and Attractions, and AsiaWorld-Expo, and highlighted Hong Kong as the gateway to the high-potential Greater Bay Area and Mainland China offering new opportunities for growth.

Hong Kong’s new infrastructural developments are also set to take business events to new heights. Excellent accessibility is enabled through state-of-the-art cross-boundary transport infrastructure including the Hong Kong-Zhuhai-Macao Bridge and the High-Speed Rail (HSR) (Hong Kong Section) that connects to 73 Mainland stations.  

Hong Kong International Airport (HKIA) is transforming from a city airport into an Airport City, including the development of SKYCITY and the Three-runway System (3RS). HKIA is capable in handling an annual passenger volume of 120 million when the 3RS operates in full. The developments will further strengthen Hong Kong as an international aviation hub and create a new landmark for Hong Kong.

IBTM Asia Pacific will bring together some of the best-known suppliers and event planners from the region and the world for two days of pre-arranged one-to-one business meetings, underpinned by the same innovative matchmaking technology utilised for all IBTM events

Dynamic Hong Kong Offers Enriched
Event Experiences

IBTM World Event Director, Claudia Hall, was excited about the announcement: “I’m looking forward to bringing our world-class IBTM product to Asia Pacific and showcasing the vibrant, diverse offerings that the region has to offer.

“Hong Kong’s new tourism offerings, experiences, and position as a cultural hub, will no doubt spark imagination among our global network of event organisers. We look forward to welcoming you!”

IBTM Asia Pacific will take place in the spring of 2025. Venue and dates will be announced in due course. For more information, visit the IBTM Asia Pacific website


For media enquiries, please contact:

RX Global

Nick Nagle

Email: [email protected]


Hong Kong Tourism Board:

Ms Ivy ChungTel: +852 2807 6255
Email: [email protected]

Mr Cameron Tong
Tel: +852 2807 6367
Email: [email protected]


Notes to Editors:


About IBTM

IBTM is a world-leading showcase for the meetings and events industry with a portfolio of events and products offering business solutions across four continents. The portfolio includes IBTM World, IBTM Americas, IBTM Asia Pacific and IBTM Africa.


IBTM World, the leading global event for the meetings and events industry, is the must-attend three-day event for the worldwide meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Fira Barcelona every November for IBTM’s flagship show.

Next event: Tuesday 19 November to Thursday 21 November 2024 at Fira Barcelona


IBTM Americas, the leading event for the meetings and events industry in North America, Latin America, Europe and beyond, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry.

Next event: Wednesday 21 to Thursday 22 August 2024 at Centro Citibanamex in Mexico City.


IBTM Asia Pacific, the must-attend two-day event for the Asia Pacific region’s meeting, incentives, conference and events industry. The inaugural edition will take place in Hong Kong in the Spring of 2025, dates and venue to be announced in due course.


IBTM Africa, a leading conference for the meetings, incentives, conferences and events industry, takes place annually at WTM Africa, part of Africa Travel Week.

Next event: Wednesday 10 April to Friday 12 April 2024 at CTICC in Cape Town.


About RX (Reed Exhibitions)

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. 


About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.

*Note: Current market capitalisation can be found at http://www.relx.com/investors

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