About IBTM World

IBTM World is engineered to give you a year’s worth of profitable leads in just three days

Inspiring events for better business results

IBTM World is the leading global event for the meetings, incentives, conferences and events (MICE) industry, taking place annually in Barcelona. Our event has one goal; to inspire the events industry to deliver exceptional experiences for their customers.

We bring together the global meetings industry, with everyone having that one common purpose – to meet the right people that can create better business results for their organisation.

Join us at IBTM World! Every year the show welcomes around 2500+ exhibitors including exciting destinations, hotels and quality suppliers ready to meet and network with 12,000+ industry professionals.

What does IBTM mean?

IBTM stands for Incentives, Business Travel & Meetings. We inspire event producers and associations to deliver exceptional experiences by bringing together the whole international MICE industry to meet, network, connect and do business at IBTM World in Barcelona.


Event news


Welcome to IBTM World. Now, be YOU!

At IBTM World, everyone belongs. RX cultivates a culture of inclusion at all of our events, where the very things that make each of us unique are celebrated. Our exhibitors, attendees, partners and event colleagues are people from a wide variety of backgrounds, who make our shows stronger, and our collective experience richer.
 

Decarbonising the Events Industry—Together

At RX, sustainability isn’t just a priority—it’s a responsibility. As founding members of the Net Zero Carbon Events initiative, we’re committed to leading the transition to a low-carbon future across our business, our shows, and the wider events industry.

Our goal is to achieve Net Zero by 2040, with a 50% reduction in greenhouse gas emissions by 2030. We’re taking science-based action—embedding sustainability into every stage of event planning and delivery.

We’ve outlined a pathway to Net Zero, with defined milestones for all RX events. But we know we can’t do it alone. The complexity of our supply chain and the emissions associated with live events mean that meaningful change depends on collective action.

That’s why we’re building a global community of net zero champions—working together to reduce our impact and create a more sustainable future for the events industry. 


Visit

Are you a meetings and events professional looking to gain fresh inspiration for your events? Don't miss out on attending.


Exhibit

Want to showcase your products and services to over 15,000 meetings and events professionals?