ibtm world, part of ibtm events, continues to play a vital role in Meetings' Suppliers Business Mix


ibtm world, part of ibtm events, continues to play a vital role in Meetings' Suppliers Business Mix

Post-show research confirms that 97% of exhibitors who participated agree that the event is important for their business

Research and analysis following EIBTM 2014 (which has recently been rebranded as ibtm world – www.ibtmworld.com) has confirmed that 97% of exhibitors who participated in 2014 agree that the event is important for their business.

Jim Hensley, CEO, Global DMC Partners comments, “EIBTM is the strongest and busiest show in our trade show calendar. We’ve had more appointments each day here than we have had in entire trade shows. The buyers we have seen have been good quality and most importantly ready to do business with proposals in place, rather than general enquiries. We are very optimistic about the future business we will place thanks to EIBTM.”

In addition to this, 93% of exhibitors who participated in the 2014 show are planning to rebook following the success of the show which took place in Fira Gran Via, Barcelona.

Isabel Agrelo, Communication Manager, Global Sales Division, Accor commented, “We have been extremely busy at EIBTM with over 800 appointments across the three days. We have met with some very interesting sales leads and there will be some positive contracts to come. We can’t wait to return in 2015.”

The show reported a 4% increase on overall attendance and a 9% increase in visitor attendance when compared to 2013 figures.

Analysis also confirmed that over 9,750 visitors and Hosted Buyers, of which 4,650 were CEOs, MDs and Heads of Department, attended from 72 countries including UK, Germany, Russia, Benelux, France, Italy, U.S and China with 66% of them confirming an annual budget for meetings, events and business travel of over $500,000.

Steve Bloss, President of Sales, Worldwide Travel and Cruise Associates Inc. commented, “This is our 24th year exhibiting at EIBTM and this is without a doubt, the best year yet. The quality of buyers we have met and the size and nature of the enquiries have been great.”

Sandrine Camia, Director Monaco Convention Bureau also commented, “EIBTM 2014 has been our most successful show since I have been the Director of the Monaco Convention Bureau. The quality and quantity of the buyers visiting our booth have been very good, and all our partners had a very good show with numerous serious requests for proposals.”

Companies interested in benefiting from access to a global network of powerful meetings industry buyers as well as a number of additional networking opportunities should contact ibtmworld.sales@reedexpo.co.uk for further information.

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