New and Emerging Markets Set to Showcase at ibtm world 2017


With just under a month to go before the start of ibtm world 2017, robust exhibitor sales from several new and emerging MICE markets have been announced. This year, destination management companies, hotel groups, conference venues, national tourist organisations and airlines, including first time stand holders from Iran, Africa, Kazakhstan, Russia, Edinburgh and Japan, will be at the show, which takes place from 28 – 30 November at Fira Gran Via Barcelona, Spain.

This year, ibtm world will welcome its first ever exhibitor from Iran. Iran Doostan Tours established its MICE department in 1990 and specialises in planning and organising MICE events as well as arranging post-meeting tours.

Saeed Azam, Marketing Manager, Iran Doostan Tours, says: “Since 2015 when sanctions were lifted in Iran, business owners have been interested in investing in the country. Iran Doostan Tours has had positive experiences in Spain over the past few years and as Spain is one of the strong European economies, we believe that attending ibtm world 2017 can be our launchpad to the European and South American markets.”

As well as new exhibitors attending the event for the first time, there are clear signs of growth in several markets, for example Africa. Botswana Tourism, Uganda Tourist Board and Tanzania Tourist Board are all taking stands this year; North Africa’s largest and newest conference centre, CIC Alger, which opened in 2016 in Algiers, will exhibit for the first time this year, as will Zantours, the largest destination management company for Zanzibar. This is in addition to other returning African destinations such as South Africa Tourism, Rwanda Convention Bureau, Kenya Tourism Board, Moroccan National Tourist Office and Egypt Tourist Authority.

As well as a strong field of brand new exhibitors, this year several organisations have taken their own stand for the first time, having previously been exhibiting partners, including the Royal College of Surgeons in Edinburgh and Gyeonggi Tourism Organisation from Korea. Kyoto Convention and Visitors Bureau, which has been a partner on the Japan stand for many years, has this year taken its own stand, supported by five local partners.

Matthew Stevens Conventions and Conferences Specialist at Kyoto Convention and Visitors Bureau, says: “This is our third year at ibtm world. In the past two years we have brought some very high-quality events into Kyoto through ibtm world, so we are very excited to debut our own Kyoto stand this year.

“Our local MICE suppliers have enthusiastically expressed interest in joining us at overseas tradeshows, so it was natural for us to bring everyone with us and exhibit together as ‘Team Kyoto’. By having our team together at ibtm world, we can offer meeting planners a faster service and a chance to meet suppliers face-to-face. Furthermore, we hope this Kyoto stand will help us further strengthen our brand as a world class meetings and events destination.”

Kerry Prince, Portfolio Director, ibtm events, said: “Some 3,000 exhibiting companies representing over 150 countries will attend ibtm world 2017, and we are delighted that so many new and emerging markets are included this year. This is fantastic for all our Hosted Buyers and visitors, as it offers them an incredibly broad and diverse range of exhibitors to do business with. We’re also very happy to report that several companies which have shared stands in the past are this year choosing to exhibit individually - a great testament to the strength of our industry and the confidence that exhibitors place in ibtm world to deliver their business tangible results.”

ibtm world is the industry’s leading showcase of meetings, incentives, conferences and events and attracts over 15,000 elite international and domestic MICE delegates. Exhibitors range from destinations and conference centres to technology companies and suppliers from across the industry, and over 70,000 pre-scheduled meetings are set to take place over the three-day event.

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