Sharer's Hub

  • The key to a fantastic experience at IBTM World? Making sure your target audience notices you before the show, whilst they plan who to meet at the event.
    So how can you ensure you're on their "must-meet" list? As a sharer, it can be challenging to get noticed by your target audience, so we've created tools to make it easier for you to stand out.

    Use the Sharers' Hub to discover the benefits of actively promoting your brand ahead of the event, plan your promotional strategy for IBTM World and explore best practices to get the results you want.


  • 1. Confirm your attendance

    Visitors and buyers use the show’s website when researching and planning who they want to meet at IBTM, but you’ll only be able to promote yourself on the show’s website once you’ve been confirmed as an exhibitor.
    To ensure you don’t miss out on any website traffic, we recommend you discuss exhibiting at IBTM World with your main stand holder and get them to register you as a sharing partner as early as possible.

    Exhibitor Portal

    2. Fill in your exhibitor directory

    IBTM World’s website is the first tool visitors use to plan their show itinerary – and incomplete information is the number one cause of frustration for them. Don’t be that company – showcase your products, add videos and documents and increase your chances of getting the conversation going with visitors ahead of IBTM World.

    Tips to win more buyer appointments

    3. Upgrade to a premium package

    100% of hosted buyers use IBTM World’s exhibitor directory when researching and planning who they want to meet at the show. Our Premium directory upgrade ensures your content stands out, resulting in 2 times as many profile views and 13 times more product views, as well as increased pre-show leads.

    Discover all the promotional opportunities

  • 4. Mention @IBTMevents and #IBTMWorld

    This simple step can help you significantly increase your reach: IBTM’s visitors and buyers check the event’s social media pages regularly in the lead up to the show, and #IBTMWorld usually trends during the event. Additionally, our dedicated marketing team re-shares the best submissions, pushing it to our large, well-engaged audiences on your behalf.

    Join our social community

    5. Share your content with IBTM’s PR team

    From features in our in-house news outlets to our many contacts with national and worldwide media, there are many ways we can help you gain coverage for your content. Make sure you take advantage of the numerous press & PR opportunities available to help you get noticed by the global media – and then the world.


    Media Zone

    6. Increase brand recognition with remarketing

    Research shows that the average person needs to see a brand 6 times before they start recognising it. By displaying banners around the worldwide web, remarketing exposes your target audience to your brand so when they get to IBTM World, they remember you and are ready to engage.


    Discover all the promotional opportunities

  • 7. Stop visitors in their tracks

    Got a promotional video or advert that you want to screen to visitors and hosted buyers? Get it featured every hour on 12 screens over 3 days in high traffic locations across the show floor. We will work together to ensure your video attracts the attention of key decision makers as they walk the floor.


    Discover all the promotional opportunities

    8. Involve your network

    Nurturing your relationships with customers is a key part of good business, so reconnect with your existing customers and invite them to visit you at the show where you can share updates or new releases.

    You can let them know you’re attending in a variety of ways: send them an email, promote in your email signature, or engage on social media – you’re even welcome to use the IBTM branding to do so!

    IBTM World Logo and Banners

    9. Use the Exhibitor Checklist

    We’ll help guide you step-by-step through the exhibiting process. Keep up to date with the latest deadlines and free opportunities available to you.

    Exhibitor Checklist

Host Event Partners

Industry Partners


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