The IBTM World Association Programme

  • Based on your feedback and research, IBTM  has created its first IBTM World Association Programme to develop focused sessions for association attendees.

    Taking place on Tuesday 27 November from 14:00 to 18:30, the full tailored programme for associations is comprised of eight knowledge sessions, in partnership with AAE (Association of Association Executives) to deliver insight and knowledge on several subjects of interest and key challenges facing association event organisers.

    Speakers include Mike Treacher, Managing Director Events & Media, TM Forum; Damian Hutt, Executive Director, Association of Association Executives; and William Thomson, Managing Director, Gallus Events. In addition to this, there will be a peer to peer networking function supported by ICCA  (International Congress and Convention Association).

    Please note: Sessions are exclusive to association event organisers attending through the Hosted Buyer Programme.

    You can find the full programme below.

    Register your interest

  • 14:00 Welcome Introduction
    Located in the Foyer outside Rooms 5.1 & 5.2

    Room 5.1
    Raising Sponsorship

     Room 5.2
    Successful Programmes

    Raising value & relationships

    • Building in year-round value to the package
    • Successful Sales practices
    • Getting sponsors to spend more
      Mark-John Cartmell, Sales Director,
      Exhibition & Events Association of South Africa

    Making your programme more appealing

    • Designing valuable programmes
    • Relevant & current content for ROI
    • Secrets to good Keynote speakers
    • Attracting changing audiences
      Mike Treacher, Event Director,
      Formerly of GSMA, TM Forum, ACI Europe, GTMA and Others

    14:30 - Discussion: applying and adapting the ideas

    Sponsored content for greater revenue

    • What will work and what won’t
    • Avoiding downgrading the quality
    • How to manage this new content & the sponsors
    • How to price and sell sponsored content
      Caroline Mackenzie, Director
      Open Audience

    Fresh formats & engagement

    • The how and why of texturising content
    • Matching objectives to different session types
    • Three simple key things you need in order to structure much better content
      William Thomson
      Association Events Expert and Author, “Successful Events for Not-For-Profit Organisations”
      Gallus Events

    15:10 - Discussion: applying and adapting the ideas

    15:30 - Refreshment & Networking Break

    Location, Local Support & Hosts

    Marketing for Increasing Attendance

    Appointing & Managing the Local Hosts

    • Best practice for selection process
    • Guidance for local competency
    • Allocating responsibilities
    • Project planning tips
    • Pragathi Tummala, Executive Director, International Society for the Prevention of Child Abuse and Neglect

    Persuading & communicating value

    • Data for results
    • Personalisation
    • Tactical campaigns
      Katie Spackman, Marketing Director,
      Association of Association Executives

    16:20 - Discussion: applying and adapting the ideas

    Selecting locations & venues

    • Factors to consider when selecting a venue
    • What are suitable locations
    • Suitable vs affordable venues
    • RFP Tips and Best Practices
      Naledi Khabo, Managing Director, Africa Travel Association

    The Journey: from launch to registration

    • Mapping the journey
    • Investing intelligently
    • Response tracking
      Damian Hutt, Executive Director
      Association of Association Executives

    17:00 - Discussion: applying and adapting the ideas

    17:20 - 18:30
    Associations Connect supported by ICCA

Host Event Partners

Industry Partners


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