• In need of some inspiration?

    Our Inspire Masterclass does exactly what it says on the tin, with specifically created and tailored content for you, our Hosted Buyers. Expert speakers from a selection of agencies, associations and corporates share their insights and key learnings on a variety of themes from the evolution of design to taking an event digital.

    These masterclasses will be available on demand from Thursday 10 December until two weeks after the show; they’re ready when you are!


    • Technology as a driver to build meeting and membership revenue streams, Dermot Ryan, Account Director, K.I.T Group
    • Going digital: Lessons learnt and going forward, Isabel Bardinet, CEO, European Society of Cardiology
    • Rethinking revenue: How to monetise your online events


    • Understanding your virtual attendees: The antidote to virtual fatigue, Patrick Rush, Regional Director, Head of Asia Pacific, American Express Meetings & Events
    • Participants wellbeing post-Covid-19, James Hitchen, General Manager, EMA-UK
    • Tech upskilling – what tech skills do you need?


    • State of the industry: Unexpected trends for the future of meetings and events, Mikael Ek, Managing Director EMEA, BCD M&E
    • Playbook to planning and developing hybrid events, Dale Parmenter, CEO, DRPG
    • Six memos for the last six months: The evolution of event design, Robert Dunsmore, Creative Director
    • Go or No Go: A Decision Making Framework for Events in Times of Crisis, Barbara Myers, CEO, IMN Solutions

Host Event Partners

Industry Partners