Creating events with impact: Designing your event with the Event Narrative Framework

Creating events with impact: Designing your event with the Event Narrative Framework

19-11-2019, 16:00 - 16:30

Room 5.1
Language:
English

The investment of time and resources into major congresses and events is usually considerable, but the final product can lack inspiration, experiential peaks or deliver the impact you were hoping for.

  • How does your event’s purpose differ from your association’s objectives?
  • How do you simplify the message of your event and weave that impact into your event’s story?
  • What are your stakeholders wants and needs and their motivation for attending your event?
  • What event design choices – venue, formats, content, music and staging, your communications
  • strategies and tone of voice – can you make to create an engaging and impactful event?

This session will walk you through how to simplify your event strategy and help you deliver an event that meets its purpose.

Contributors

  • Sasha Frieze

    Speaker

    The Business Narrative

    Sasha has over twenty-five years' experience of creating conferences and summits, starting her career in the commercial conference industry. She is...