Re-inventing an international flagship exhibition to increase exhibitor support and revenue

Re-inventing an international flagship exhibition to increase exhibitor support and revenue

19-11-2019, 14:50 - 15:05

Room 5.1
Language:
English

Learn how you can turn around an annual exhibition from the case study of this international event: BIGGA annual exhibition, the association’s flagship event was failing. Strong action was needed to turn it round and bring it up to date. Learn about the improvements including a continuous programme with significant changes in 2019. The speaker will describe the thinking and processes involved including:

  • Creating a compelling event
  • Engaging all stakeholders
  • Putting the visitor at the heart of the event
  • Stakeholder feedback and outcomes

Contributors

  • Jim Croxton

    Speaker

    British and International Golf Greenkeepers Association

    Jim has spent almost his whole life in golf; when he was six years old his family took over the management of a fledgling golf club in England and he...