Developing the sponsorship revenue stream for long-term benefit

Developing the sponsorship revenue stream for long-term benefit

19-11-2019, 14:05 - 14:35

Room 5.1
Language:
English

Whether you are developing webinars or million-dollar live events, building a stream of loyal and engaged sponsors can go a long way towards supporting your association’s mission and financial sustainability. Traditional perceptions and expectations around sponsorship can lead association executives off track. In a time of increased competition from commercial and non-commercial event organisers, success lies in co-creation, flexibility and originality. Sponsors are looking for an emotional connection with your brand. Developing the skills and expertise needed to deliver that connection is what association executives should be focusing on.

Contributors

  • Greg Tracz

    Speaker

    Diabetes Africa

    Greg is an association executive with over 10 years of experience leading business development and strategic outreach in the non-profit sector....