Event Marketing Essentials, Ways to Increase ROI from Events

Event Marketing Essentials, Ways to Increase ROI from Events

21-11-2019, 13:00 - 14:00

Theatre 3
Language:
English

The job of an Event Organiser is ever changing. More than ever, organisers are playing the role of the event marketer; to increase registration numbers, exceed attendee expectations, and measure the impact of your events. Join Judy Elvey, European Director of Event Cloud Marketing to understand the world of event marketing and get tips and tricks on how to develop, execute, and measure your event strategy.

During this session you’ll learn:

  • How to amplify your message or brand before, during, and after the event
  • How to capture buying signals onsite at the event, understand your audience
  • Ways to effectively track and measure event ROI, by utilising data captured at the event.

Contributors

  • Judy Elvey

    Speaker

    Director Marketing Event Cloud Europe

    Cvent

    Judy is a strategic, CIM qualified marketing professional with experience in publishing, hospitality and leisure industries. After starting a career...