PCMA Knowledge Exchange: Create Deeply Personal Experiences with Data Intelligence - Brought to you by Ottawa Tourism

PCMA Knowledge Exchange: Create Deeply Personal Experiences with Data Intelligence - Brought to you by Ottawa Tourism

20-11-2019, 10:00 - 11:30

Conference Centre 5.3
Language:
English

Designing one-size fits all conferences are in the past. With so many customized options at their fingertips, your audience expects experiences tailored to their individual needs. You'll gain insight into how data can be used to understand your audience members at a deeper, emotional level and brainstorm applying this trend to each aspect of the attendee experience.

Learner Outcomes:

• Recognise the benefits of understanding your audience on a personal, individual level.

• Make the shift from relying solely on event surveys to leveraging behavioural data. 

• Design experiences that meet individual needs and emotions throughout the conference journey.

This session needs pre-registration:

https://www.eiseverywhere.com/495329

Brought to you by Ottawa Tourism - https://www.ottawatourism.ca/

 

Contributors

  • Luca Favetta

    Speaker

    Regional Business Director EMEA

    PCMA

    Since January 2017 Luca Favetta serves as Regional Business Director EMEA at PCMA (Professional Convention Management Association), one of the...

  • Miquel Santasusana

    Speaker

    COO

    Domestic Data Streamers

    Miquel is a Barcelona born Engineer; he holds a PhD in Engineering and is currently lecturing Mechanics at the Elisava School of Design and...