The Why Variable: Understanding the Strategic Purpose of Your Events

The Why Variable: Understanding the Strategic Purpose of Your Events

19-11-2019, 14:30 - 15:00

MPI Stand K94
Language:
English

Your meetings are invaluable to the success of your organisation, but your executives’ goals and objectives are elusive. Ask the right questions and set the right metrics to measure the effectiveness of your events during this session, designed with content from MPI’s Meeting & Event Strategist certificate programme.

Learner Outcomes:

  • Discover the questions to ask your meeting owners to truly understand their business goals (and ensure your success)
  • Learn how to set SMART objectives for your events
  • See what measurements you can use to better understand the true reach of your events

Contributors

  • Jessie States CMP, CMM

    Speaker

    Director, MPI Academy

    Meeting Professionals International

    Jessie States, CMP, CMM, is the Director of the MPI Academy for Meeting Professionals International, where she leads and advances MPI’s professional...