Event Marketing Next Practices and Hot Trends

Event Marketing Next Practices and Hot Trends

19-11-2019, 12:30 - 13:00

MPI Stand K94
Language:
English

Learn best practices from the world’s top event marketing experts that will prepare you to design and implement measurable outcomes for your organisation’s meetings and events during this session, designed with content from MPI’s Event Marketing Certificate and sponsored by Cvent.

Learner Outcomes: 

  • Understand how to speak to the business case for modern event marketing
  • Become a practitioner of outcomes-based event strategy design
  • Learn to use multi-channel promotional strategies, tactics and tools

Contributors

  • Drew Holmgreen

    Speaker

    Senior Director of Marketing and Communications

    Meeting Professionals International

    As the Senior Director of Marketing and Communications at Meeting Professionals International, Drew uses his nearly 20 years of strategic leadership...