Stir Up Your Marketing Mix - IAPCO

Stir Up Your Marketing Mix - IAPCO

19-11-2019, 11:45 - 12:45

Theatre 3

Is it time to press the reset button on your marketing strategy? Traditional marketing focuses have evolved from the 4 P’s: Price, Product, Promotion and Place and it is time to embrace the 4 E’s: Evaluation, Engagement, Experience and Evolution.

During this session our hands-on marketing professionals will present two case studies from the PCO and a Convention Centre perspective; detailing the evolution of their marketing strategies, the challenges of change management, the successes and the failures. 

Learning Outcomes

  • Challenge your teams’ and your clients’ traditional thinking and make them understand and value digital marketing proposition
  • Insight into pitfalls to avoid when adapting your current strategy
  • 10 practical takeaways that will change the way you work from Monday


  • Oonagh O'Reilly


    Director of Sales and Marketing

    ICC Belfast | Waterfront Hall | Ulster Hall

    Oonagh was appointed to the role of Director of Sales and Marketing in 2017 and is the driving force behind ICC Belfast’s ambitious strategy, which...

  • Giulia Ineke Sarri


    Marketing & Communication Specialist

    AIM Group International

    Giulia has been active in the Meetings Industry since she was 17. She worked at congresses and events as a hostess during School and University and...

  • Olivia Galun


    Marketing and Membership Manager


    Olivia started her career in the events industry at the age of 14, working behind the scenes filling delegate bags and running slide carousels around...