Using Technology to Deliver a Seamless, Immersive Experience to Visitors at Expo 2020 Dubai

Using Technology to Deliver a Seamless, Immersive Experience to Visitors at Expo 2020 Dubai

19-11-2019, 11:45 - 12:45

Theatre 1
Language:
English

What does it take to not only deliver an event to millions of people, but also make it one of the most immersive, engaging experiences possible? This involves positioning the visitor at the heart of planning, offering a hybrid experience that meets the interests and needs of the diverse audience that makes up the World’s Greatest Show. Technology is key to achieving this.  

In this panel discussion, we explore the technology that enables Expo 2020 Dubai to put the visitor experience at the core of planning and delivery of an event, allowing it to scale to unprecedented levels.

Contributors

  • Shaun Vorster

    Moderator

    Vice President – Strategy and Business Integration (Programming)

    Expo 2020 Dubai

    As Vice President of Strategy and Business Integration (Programming), Shaun leads the curation of Expo 2020 Dubai’s business events offering, which...

  • Gerd De Bruycker

    Speaker

    Marketing Director

    Cisco Systems

    Gerd De Bruycker is a marketing director at Cisco Systems, responsible as the CMO for Northern Europe and leading the EMEA events team. He is...

  • Oliver Kraft

    Speaker

    Executive Director

    Siemens LLC

    Oliver Kraft serves as the Executive Director Expo 2020 for Siemens LLC in Dubai, leading Expo related project and account management activities...

  • Fernando Sanchez-Mayoral

    Speaker

    SAP