Influencer Marketing Case Study

Influencer Marketing Case Study

20-11-2019, 10:30 - 11:00

Accelerate Stage

Speakers: Samira Salman & Linda Kerhoven

Small session where 1 influencer will present a case in which he/she has executed a successful influencer campaign with a client from the MICE industry, explaining the entire process, from the first contact until the results. This element is crucial to share insights about the entire process of influencer marketing : what were the goals, have we reached the desired outcome, etc.. The goal is to inspire suppliers to start with influencer marketing by sharing case studies and to see how they can implement this medium in their strategy. Interaction is important between the influencer and the audience. In this way they see the person behind the campaign.

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