Influencer Marketing Case Study: Napoli Convention Bureau

Influencer Marketing Case Study: Napoli Convention Bureau

19-11-2019, 13:30 - 14:00

Accelerate Stage

In this session we will present a recent case study initiated by the Napoli Convention Bureau in collaboration with the influencer Alessia Di Raimondo. This talk will take you through the entire process of their collaboration, from the first contact until the results after the campaign, focusing on how to choose the right influencer, and  practical aspects of the campaign, such as the on-site program and the selection of the hotels and venues. 


  • Alessia Di Raimondo


    Co-Founder and Marketing & Communication Manager


    Alessia DI Raimondo is a certified meeting specialist, destination marketing and media relations manager, MICE content creator and PR. She has been...

  • Giovanna Lucherini


    Managing Director

    Napoli Convention Bureau

    About 100% Italian, +25 years in the M.I.C.E. industry, +10 years in the Italian Fashion industry, 1 year at Walt Disney World. MPI Meeting...