Influencer Marketing Case Study: Napoli Convention Bureau

Influencer Marketing Case Study: Napoli Convention Bureau

19-11-2019, 10:30 - 11:00

Accelerate Stage
Language:
English

Speakers: Alessia Di Raimondo & Giovanna Lucherini

Alessia will present a case where she has executed a successful influencer campaign, talking with the Napoli Convention bureau to explain to them the entire process, from the first contact until the results.

This element is crucial to share insights about the entire process of influencer marketing : what were the goals, have we reached the desired outcome, etc.. The goal is to inspire suppliers to start with influencer marketing by sharing case studies and to see how they can implement this medium in their strategy. Interaction is important between the influencer and the audience. In this way they see the person behind the campaign.

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