Proving event value made easy

Proving event value made easy

27-11-2018, 13:00 - 14:00

Knowledge Theatre 3

First thing to cut in corporate organisations if budgets decrease? Events - and rightly so. Why should the marketing management or any other budget owner do expensive events if its contribution to the business objectives of the company is not clear? Studies indicate that more than  $500 billion are spent on events worldwide every year. Hosting, attending and exhibiting at events often makes up the largest proportion of corporate marketing budgets. With companies spending so much money on events, many organizations of course look at their business value. 

And here is the problem: Event owners can still not plausibly prove the value of events for the money spent. Event planners typically know their planning and execution processes of event logistics inside out but it still challenges them to start at the beginning, and figure out the role meetings and events play in a company’s strategy. Most event planners have a reasonable sense of how their events were received and a few metrics to measure success. But very few results provide  data relevant to business impact and ROI or would even isolate the impact of the event from other activities. 

Learn from a case study how the event ROI Methodology can help to change management perception and how event professionals can make their events much more effective.


  • Ilka Dzeik


    Senior Partner

    Event ROI Institute Europe

    20 years ago Ilka followed her desire to work on events and live communication, managing national and international corporate events. For almost 12...

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