The event customer journey: every touchpoint counts

The event customer journey: every touchpoint counts

28-11-2017, 11:30 - 11:50

Innovation Zone


The “customer journey” is a marketing term that is often used for digital activities. However, touchpoints between companies and clients along the customer journey are important for online and offline activities. Why is the customer journey so important for the events business? The various touchpoints throughout a customer journey are meaningful indicators for customer satisfaction. At the same time, they can be considered powerful ways to shape the relationship with the client. In this session we will identify the needs of 2 different buyer personas: the organizer and delegate and will identify various touchpoints and solutions that will enhance the customer experience.

(Earn 0.25 CE Credit at the completion of this session as part of the CMP Preferred Provider Program)


  • Silke Hörsch


    Executive Director Marketing and Business Development

    EMEA, Ungerboeck Software International

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