Case Study: Marketing the business brand of a destination better known for its leisure brand

Case Study: Marketing the business brand of a destination better known for its leisure brand

28-11-2017, 12:45 - 13:30

Knowledge Theatre 3

Language:
English

This case study will explain how Monaco CVB changed the way in which conference buyers and business travellers perceive the destination. The presentation will highlight how they designed an award-winning marketing campaign to shift people’s perception of Monaco, without corrupting or compromising the core identity of the destination. They will set out the lessons learnt during the campaign process and share the results achieved including the key statistics, best press coverage and awards received.

(Earn 0.75 CE Credit at the completion of this session as part of the CMP Preferred Provider Program)

Contributors

  • Sandrine Camia

    Speaker

    Director

    Monaco Convention Bureau

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.