Contributor Profile

Magdalena Barceló López

Job TitleCo-Founder

Company NameFollow the Folk


After having moved several times during her childhood to a lot of different and special places she grew up surrounded by a creative environment. Those two features pushed her to study Advertising and Public Relations at University of Navarra, and after to get involved into the advertising agencies sector, carrying the organization of El Sol Festival (the biggest Ibero-american Advertising Festival). Like a Masterclass, after these experiences that also included, a brief stay in UK and a Bootcamp for Account Planning at the Miami Ad School, she crossed the Atlantic at the age of 23 to develop the Strategic Department in a Mexican Advertising Agency. Having accomplished this task, she started to work for Public is Group. She built up her career as a Strategic Planner Sr working to execute projects on the ground as well as managing C-Level, executive results and relationships. After 3 years and having been honoured with several creative and strategic international awards along with her team, she decided to give another step in her career, opening her own Creative Strategic Consultant with LATAM international clients. In that stage, she managed different international teamwork profiles. After 5 years, where she even got the opportunity to live in a virgin island, she came back to Europe, and decided to launch Follow the Folk with her partner, connecting her professional background with her two biggest passions: travelling and gastronomy. 

Conference Sessions

  • Event Business Accelerator Pitch: Follow the Folk

    Tuesday10:30 - 11:0019-11-2019
    Accelerate Stage

    Join our IBTM Event Business Accelerator finalists as they pitch their idea to our panel of judges! Immersive experiences that offers guests the opportunity to...

    • Language: English