Contributor Profile

Gerd De Bruycker

Job TitleMarketing Director

Company NameCisco Systems

About

Gerd De Bruycker is a marketing director at Cisco Systems, responsible as the CMO for Northern Europe and leading the EMEA events team. He is specialised in how event marketing is integrated into the overall marketing mix as part of customer journeys and audience touchpoint strategies. He and his team are responsible for Cisco’s top events in the region, like Cisco Live, Cisco’s trade show participation, event strategy and country event enablement services. Before joining Cisco over eight years ago, he worked for almost a decade at Microsoft mainly in event marketing roles on a country, regional and worldwide level. He is also a guest lecturer at a high school in Belgium and speaker at conferences.

Conference Sessions

  • Using Technology to Deliver a Seamless, Immersive Experience to Visitors at Expo 2020 Dubai

    Tuesday11:45 - 12:4519-11-2019
    Theatre 1

    What does it take to not only deliver an event to millions of people, but also make it one of the most immersive, engaging experiences possible? This involves p...

    • Language: English