Contributor Profile

Sasha Frieze

Company NameThe Business Narrative


Sasha has over twenty-five years' experience of creating conferences and summits, starting her career in the commercial conference industry. She is skilled at curating and shaping events – product development, market mapping, sponsor research, speakers and marketing. Sasha is Fellow of The Chartered Institute of Marketing, The Royal Society of Arts, a visiting lecturer in event management at The University of Westminster, London and judges industry awards.

Conference Sessions

  • Creating events with impact: Designing your event with the Event Narrative Framework

    Tuesday16:00 - 16:3019-11-2019
    Room 5.1

    The investment of time and resources into major congresses and events is usually considerable, but the final product can lack inspiration, experiential peaks or...

    • Language: English