Contributor Profile

Oonagh O'Reilly

Job TitleDirector of Sales and Marketing

Company NameICC Belfast | Waterfront Hall | Ulster Hall


Oonagh was appointed to the role of Director of Sales and Marketing in 2017 and is the driving force behind ICC Belfast’s ambitious strategy, which seeks to double the business by 2023. Over two decades of experience equip Oonagh with an enviable track record of delivering exponential business growth within high profile organisations such as the Northern Ireland Chamber of Commerce, where she led the team that achieved a 117% growth in income over a five-year period. During her time at as Director of Sales and Marketing at the Irish Football Association, Oonagh’s major achievements include increasing sponsorship income fivefold, a 158% increase in ticket sales following the implementation of a new sales strategy and pricing model and her campaigns received six marketing awards and the UEFA Best Fan Engagement award 2016.

Oonagh now leads a high-performing unit that are responsible for profiling two of Belfast’s most iconic venues as leaders within the conferencing and live entertainment sectors. A digital-first approach implemented under Oonagh’s leadership has witnessed exceptional success to date, including all time high occupancy rates of 81% and a 28% year on year increase in ticket sales within the venue’s live entertainment sector,  without an increase in marketing spend. Alongside her multi award-winning team, Oonagh has applied the learnings of this digital-first approach to the conferencing sector and spearheads campaigns that work for the business and for the client to fulfil ICC Belfast’s mantra, ‘When we win, everyone wins’.

Conference Sessions

  • Stir Up Your Marketing Mix - IAPCO

    Tuesday11:45 - 12:4519-11-2019
    Theatre 3

    Is it time to press the reset button on your marketing strategy? Traditional marketing focuses have evolved from the 4 P’s: Price, Product, Promotion and Place ...

    • Language: English