Contributor Profile

Ilka Dzeik

Job TitleSenior Partner

Company NameEvent ROI Institute Europe

About

20 years ago Ilka followed her desire to work on events and live communication, managing national and international corporate events. For almost 12 years she was Head of Global Events EMEA at Symantec, responsible for the Live Communication strategy across Europe. 

She successfully applied the ROI methodology of the Event ROI Institute to Symantec´s key events and received one of the highest recognitions at Symantec worldwide – the Global Marketing Excellence Award. The events industry recognized the team for their smart event sustainability strategy with winning the IMEX GMIC Green Meeting Award in 2014 and the GBTA Icarus award in 2015.

Today she is a Senior Partner of the Event ROI Institute and shares her knowledge as a trainer, consultant and speaker on event ROI and strategic strategic event marketing www.eventroi.org. 

Besides her profession Ilka was appointed to the jury panel of Bea World (Best Event Award) since 2013 and is a member of the Advisory Board. She also supports UNICEO, the United Network of International Corporate Event Organisers.  

Her motivation and key driver in life are her values & beliefs, learning from experts, creative heads, and great people who make this world a better place.

Conference Sessions

  • Proving event value made easy

    Tuesday13:00 - 14:0027-11-2018
    Knowledge Theatre 3

    First thing to cut in corporate organisations if budgets decrease? Events - and rightly so. Why should the marketing management or any other budget owner do exp...

    • Language: English

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