written by Alistair Turner
In 2019, this report covered the emergence of the Virtual Experience Economy, an era that followed the Experience Economy (2009 – 2020) which, it was suggested, would bring together a mixture of technology, purpose, and a higher level of engagement within events.
The key to this era is a recognition that the way we engage with our world has changed. We live in a more seamless live and online world requiring a more hybrid approach that delivers not just more engaging experiences, but experiences that are more personal, accessible, environmentally sustainable, and socially purposeful. Transformative experiences that can make a real difference.
Of course, The Virtual Experience Economy is not just confined to the meetings and events industry; it covers retail, workspaces, attractions, marketing, and learning. However, it is the expertise of those within our industry that many are looking to as the primary guardians to design, create, and deliver a new level of experiences.