Exceptional Experiences

  • How important is experiential to the modern marketing mix?

    A recent study found 91% of consumers feel more positively about a brand after an experience, so we would argue it’s pretty integral.

    Exceptional Experiences is the new brand experience event running just next door to IBTM World in the Fira de Barcelona. The 2 day conference programme, running 2-3 December, will host experts from well-known brands, providing inspiration and practical advice on topics such as sustainability, brand trust and return on engagement.

    Audiences are increasingly looking for an emotional connection that goes beyond the standard advertising tools. Overwhelmed with digital noise, Exceptional Experiences have seen growing demand for personalisation and an authentic experience.

    They'll be deep diving into case studies, looking at brand activations that rocked the industry and how people can learn from other brands' mistakes.

    Take a quick stroll across the Fira to collaborate, network and be inspired by some of the top experiential practitioners across Europe at our sister event, Exceptional Experiences.

  • What’s on at Exceptional Experiences?

    Exceptional Experiences’ two day conference includes sessions on brand trust, sustainability and return on engagement with case studies of the best brand activations, as well as lessons learned.

    Brands who are already lined up to speak and share their insights include: Philips, Nivea, Guinness World Records, Nissan, and Liberty Seguros.

    Discover all the sessions in their agenda.

Host Event Partners

Industry Partners

AIPC ECM ICCA ILEA MPI PCMA Site IAPCO EMA ACS AAE