IBTM World Elite Corporate Programme

  • (By invitation only)

    IBTM World Elite Corporate Programme is a brand new half-day inspirational and interactive programme for senior corporate event and meeting planners. The programme is brought to you in association with American Express Meeting & Events, supported by Event Marketing Association and sponsored by London & Partners and Hilton.

    Led by your peers, this exclusive invite-only programme enables you to learn, network and share best practices in an intimate environment. Plus, the programme finishes with a clandestine social dining experience.

    Date: Wednesday 20th, November

    Location: Fira conference room CC.5

  • Time Activity
    2.05pm Session 1 – Engagement & ROI
    In-Depth Look at the Event Experience: What Marketing Event Owners Want
    Speaker: Tracey Boreham, Account Management Lead, Global Client Group, EMEA, American Express Meetings & Events
    2.40pm Session 2 – Overcoming event challenges - Peer to peer roundtable discussions with Event Marketing Association

    Topics include:
    Recruitment and retention - How happy is your team?
    Procurement and the supply chain
    Stakeholder Management – Let’s get collaborative!
    Live Events - The advertising of today
    How effective is your CSR policy?
    3.20pm Refreshments + networking break
    3.40pm Session 3 – Event Design
    Focus on the Why: How Branding Principles Can Guide Your Event Design
    Speaker: Mikael Ek, Commercial Lead, Global Client Group, EMEA, American Express Meetings & Events
    4.20pm Session 4 – Creating emotional transformation through immersive event experiences
    Speakers: Laura Garcia, Sr. Manager of Marketing, Adobe Brooke Davis, Global Travel and Events Manager, Lululemon Athletica
    Moderator: James Hitchen, General Manager, EMA
    5.00pm Clandestine social dining experience and networking (Limited numbers RSVP required)
    9.00pm Programme finishes - Evening at your leisure
  • *American Express Meetings & Events is a division of American Express Global Business Travel. American Express Global Business Travel (GBT) is a joint venture that is not wholly owned by American Express Company or any of its subsidiaries (American Express). "American Express Global Business Travel," "American Express" and the American Express logo are trademarks of American Express and are used under limited license. © 2019 GBT Travel Services UK Limited d/b/a/ American Express Global Business Travel. All rights reserved

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