IBTM World Elite Corporate Programme

  • (By invitation only)

    IBTM World Elite Corporate Programme is a brand new half-day inspirational and interactive programme for senior corporate event and meeting planners. The programme is brought to you in association with American Express Meeting & Events, supported by Event Marketing Association and sponsored by London & Partners.

    Led by your peers, this exclusive invite-only programme enables you to learn, network and share best practices in an intimate environment. Plus, the programme finishes with a clandestine tour of Barcelona complete with an exciting social dining experience.


    If you're interested in applying for the Elite Corporate Programme, register your interest to become a Hosted Buyer and the team will review your application and let you know if you are successful.



    Date: Wednesday 20th, November

    Location: Fira conference room CC.5

  • Time Activity
    2.00pm Session 1 – Engagement & ROI
    In-Depth Look at the Event Experience: What Marketing Event Owners Want
    Speaker: Tracey Boreham, Account Management Lead, Global Client Group, EMEA, American Express Meetings & Events
    2.40pm Session 2 – Overcoming event challenges - Peer to peer roundtable discussions with Event Marketing Association
    3.20pm Refreshments + networking break
    3.40pm Session 3 – Event Design
    Focus on the Why: How Branding Principles Can Guide Your Event Design
    Speaker: Mikael Ek, Commercial Lead, Global Client Group, EMEA, American Express Meetings & Events
    4.20pm Session 4 – Innovation & Experience case study with Adobe and lululemon
    5.00pm ‘Behind the scenes in Barcelona’ tour and dining experience (Limited numbers RSVP required)
    9.00pm Finish
  • *American Express Meetings & Events is a division of American Express Global Business Travel. American Express Global Business Travel (GBT) is a joint venture that is not wholly owned by American Express Company or any of its subsidiaries (American Express). "American Express Global Business Travel," "American Express" and the American Express logo are trademarks of American Express and are used under limited license. © 2019 GBT Travel Services UK Limited d/b/a/ American Express Global Business Travel. All rights reserved

Host Event Partners

Industry Partners

AIPC ECM ICCA ILEA MPI PCMA Site IAPCO EMA ACS AAE

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