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    Reboot, refresh and reimagine your future events with MeetEngland

    Looking for the live experience from the comfort of your own home?

    On 10 December 2020, IBTM TV will be streaming, both live and on demand, tailored content from our expert speakers straight to your screens. A variety of panel sessions, keynotes, trend reports and awards ceremonies; no matter where you’re based or what you’re looking for, our channel has got you covered.

    Keynote speaker, Pancho Campo will be joining us to chat about his experience working with Barack Obama, former President of the United States, and how his learnings will impact his approach to the future or events. We’ll also be hearing from Cecilia MoSze Tham, Social Technologist & Futurist, to look towards the future of human connectivity and what that might mean for innovation in the events industry.

    Speaking of the future, from venues to engagement, we’re all having to adapt to the “new normal”. Our tech panel is the perfect opportunity to ask our tech gurus anything you’d like to know about hybrid and virtual events.

  • IBTM Global Trends Report 2021: Build Back Better

    Alistair Turner, MD, EIGHT PR & Marketing

    The meetings and events industry has been savaged over the last 9 months by the effects of the global pandemic. This year’s ibtm Global Trends Report seeks to understand the full depth of the devastation that Covid-19 has had on the industry and seeks to understand what 2021 will look like. What will be the so called ‘new normal’ and how can the industry Build Back Better to a new, better, more sustainable and inclusive industry, ready for the next generation of events, event organisers and delegates.

    During this session, you will learn:

    • Understand the key trends of the meetings and events industry for 2021
    • Focus on ‘mega-trend’ areas including; sustainability, diversity, technology and security
    • A look at the main industries that influence the procurement of meetings and events
    • Insight into the performance of global territories; where is global the growth coming from, which are the regions to watch
    • What does the ‘new normal’ look like for events, event organisers and delegates

    Future of venues in 2021

    Moderator: Paul Cook, Hybrid & Virtual Events Specialist, Content Writer, Author & Lecturer


    Michael B. Lee, Vice President of Sales, Marina Bay Sands

    James Rees, Executive Director, Conferences & Events, ExCel London

    COVID-19 has presented extraordinary challenges for the events industry, particularly venues. As we approach 2021, how will venues adapt and innovate to meet the 'new normal'? Join this session to hear from three venues on the future of events and understand why planners must be prepared to share.

    Systemic questions: Unlock your team's goals, ideas and potential

    Steff Berger, Managing Director, VOBE_Inspires People

    Do you want to inspire your teams to create new visions of success and develop exciting, new never-tried-before ideas that will vastly improve their motivation, performance and outcomes?

    Would you like to involve and equip your colleagues, project staff and MICE partners to find positive, valuable solutions in all kinds of situations - from everyday routines to unexpected crisis scenarios?

    Systemic Questioning is a key leadership technique that can help you to manage challenging processes, galvanise your team and provide definite direction for them in everything they do. If you or your team feel uncertain about the best course of action, then asking the right questions will put you all on the right track.

    During this session, you will learn:

    • What we mean by a ‘systemic mindset’, and how it will bring value to your event and benefit your team
    • How to apply systemic thinking to create a simple solution-orientated question catalogue or toolbox
    • How a well-prepared solution-orientated question catalogue will ensure you stay ahead of any challenging or crisis situations

    2021 Global Meetings & Events Trends

    Patrick Rush, Sr Regional Director, Head of Asia Pacific, American Express Meetings & Events

    Explore key trends shaping the meetings and events industry in the coming year, based on insight from over 600 meeting professionals globally. This session will discuss the overall industry outlook for 2021 and the ability to create compelling and engaging meetings and events in a safe meeting environment. We will explore the implications and recommended actions for meeting professionals to make the most of these trends.

    During this session, you will learn:

    • Gain insight into key trends for 2021 and beyond
    • Understand ways to optimise your program given the new challenges in meeting face to face
    • Benchmark how your meetings program adoption stacks up against other organisations

    KEYNOTE: When the future worlds meet: How technology will transform the way we gather in the next year and beyond

    Cecilia Tham, Social Technologist and Futurist

    The very meaning of conferences and meetings are to bring people together with a common interest and, as social beings, humans will always have a need for these meetings. But over the years, and especially this year in particular, technology has changed the experience around us and has extended the experience of the world so we are no longer limited by meeting physically.

    Technology has expanded the size of gatherings, changed the way we travel, and has both adapted where meetings are held and also how they’re held. Even the stories we tell have been adapted by the medium of the content we share.

    During this session, you will learn:

    • A detailed look at how technology has impacted the way we meet.
    • Explore the new technologies that are coming up to help speakers connect with their audiences.
    • Technology doesn’t just mean virtual; we will look at other ways technology will revolutionise our meetings, especially through travel and locations.
    • The new ways we can convey information and experiences, and tell stories.
    • How we can be prepared and be equipped for these possible futures.

    Building a unique engaging experience for every individual visitor and adapting to change

    Guy Lomas, Head of Global Experience Marketing, PHILIPS

    This session will provide an overview of how we adapt the overall experience to appeal to local audiences in very different spaces around the world.

    During this session, you will learn:

    • How Philips measures the ROI for their Global Customer Experience Centre and justifies the ongoing investment requirements to continuously refresh the experience 
    • The lessons learnt from COVID-19 and the need to go online

    ULTRACREATIVITY: How to create marketing magic with impressive ROI through unforgettable experiences

    Sonja Piontek, Global Keynote, Sonnenkind

    UltraCreativity is a powerful - and proven - concept to unleash the mind’s full potential, come up with impressive new ideas and manage to turn change and challenge into chance and opportunity.

    During this session, you will learn:

    • How to create Marketing Magic despite limited budgets
    • How to create powerful hybrid formats
    • How to turn your customers into loyal fans
    • How to come up with ideas others haven’t done before
    • How to develop an ultracreative mindset

    KEYNOTE: The future of events: Lessons learned from working with Barack Obama

    Pancho Campo, Founder, Chrand Marketing

    With over 30 years’ experience organising major events, with many high-profile and high-quality speakers like Sting, Vice President Al Gore, Pink Floyd and Barack Obama, Pancho Campo is well placed to deliver this session.

    During this session, you will learn:

    • An in-depth analysis of the running of an event with high profile attendees
    • Practical solutions to overcome the unique challenges faced with this type of event and how event organisers can adapt in a COVID-19 world
    • Insight into running events of the future: how to run a high-profile event in a hybrid format and make it profitable

    The Virtual WOW factor

    Deborah Elias, President, Elias Events

    How to use technology to navigate virtual and hybrid events and keep your guests/attendees engaged, informed and wowed.

    During this session, you will:

    • Discover innovative technology and ideas to engage your audience in virtual/hybrid meetings
    • Learn to create more meaningful and deeper learning experiences at meetings
    • Find out how to quickly adapt and implement these technologies into everyday events and meetings

    Closing KEYNOTE: The future of events – starts with a story!

    Mike Wittenstein, Former e-Visionary, IBM

    Every event you are working on right now has new elements in it. Due to COVID, changing budgets, travel guideline updates, and new corporate priorities, you’ve got more ‘moving parts’ to deal with than ever before.

    How will you get everyone on the same page? About something that has never happened before?

    Mike Wittenstein’s closing keynote will show you essential tools professional designers use to clarify vision and earn alignment on implementation.

    During this session, you will learn:

    • When to use three leading-edge techniques to succeed at virtual, hybrid, and other first-of-a-kind meeting types.
    • How to understand the value of helping contributors from different teams get on the same page.
    • How shifting the details to the front of a new experience delivers higher-value outcomes for everyone in the ecosystem.

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Industry Partners