2020 Knowledge Programme

  • Education, personal growth and peer-to-peer discussion are essential components to the IBTM World experience. We are preparing our IBTM Knowledge Programme to provide you with world-class insights from industry experts at IBTM World 2020. Here you can find all the latest updates on our 2020 Knowledge offering, including information about our keynote speakers, the themes for our IBTM Knowledge Programme, and new additions to our programme, such as the Inspire Theatre.

  • IBTM World welcomes its first keynote speaker for 2020 – Pancho Campo

    Our first keynote speaker, Pancho Campo, has many strings to his bow and all the experience that comes with it. After retiring from professional tennis in 1995, Pancho opened an events management agency, Chrand Marketing & Events, which has been operating ever since with the goal of organising and promoting sporting events, concerts, and summits.

    Pancho has produced world-class conferences with leaders such as US President Barack Obama, Vice-President Al Gore, and United Nations Secretary-General Kofi Annan.

    As the creator of several international conferences on climate change, and the new Climate Change Leadership summit, Pancho was trained by Vice-President Gore and has worked with him on several occasions.

    Due to the pandemic and the lockdown, Pancho and his company developed a series of online conferences and the very successful Marbella Futuro 2020, one of the first online summits gathering 61 speakers, including sports and music celebrities, CEOs, world leaders and Nobel laureates to talk about the economy, society and the environment under Covid-19.

    Pancho Campo’s keynote session

    As an accomplished public speaker, and with his experience of working with high-profile speakers, Pancho is well-placed to deliver his keynote speech on “The future of events: Lessons learned from working with Barack Obama”. Attend Pancho’s keynote to discover:

    1) An in depth analysis of the running of an event with high profile attendees

    2) Practical solutions to overcome the unique challenges faced with this type of event and how event organisers can adapt in a COVID-19 world

    3) Insight into running events of the future: How to run a high-profile event in a hybrid format and make it profitable

    Meet Pancho Campo

  • Sessions open to all

    Attend one of the IBTM Knowledge Programme sessions and you’ll gain access to a wide range of high-quality insights from expert speakers. These sessions are open to everyone and will cover hot topics such as industry trends, sustainability, virtual events, stress and wellbeing, technology and much more. Stay tuned for more updates as we announce our sessions and speakers for the 2020 show. And, don’t forget, we’ll also be running bite-sized influencer and future focussed sessions on the Accelerate Stage.

  • New for 2020 – the Inspire Theatre

    Each day, we will have tailored sessions running in the brand new Inspire Theatre, specifically crafted for all levels of planner within corporates, associations, and agencies. Developed in partnership with industry experts, each day focuses on one group of event planners. Speakers and sessions will be confirmed in due time; until then, you can see an example of what topics will be covered below.

  • Tuesday 1 December 2020 – Association Event Planners
    Crisis management – contingency planning for future crises
    The future of associations
    Digital marketing– Developing marketing plans to meet strategic objectives
    How to monetise your online events
    Market/industry trends – planning for the future
    Wednesday 2 December 2020 – Corporate Event Planners
    Participants wellbeing (and safety post-Covid-19)
    Value of in-person vs. virtual meetings : Convincing the board
    2021 trends report
    How to mitigate risks caused by fortuitous events
    The power of negotiation
    Thursday 3 December 2020 – Agency Event Planners
    State of the industry
    Event design of the future
    Playbook to planning and developing hybrid events
    The importance of diversity
    ‘Making it to the top’

Host Event Partners

Industry Partners

AIPC ECM ICCA ILEA MPI PCMA Site IAPCO EMA ACS AAE