Katie Devaney

Katie Devaney

Position: EIBTM Marketing Manager

What does your role entail: As the Marketing Manager for EIBTM no day is the same as it’s such a varied role. I produce EIBTM’s marketing strategy and communication plans, manage the brand and create the strategy around the visitor experience and I oversee events like our famous Tapas Night and the EIBTM Club night, so it’s not just all work and no play!  I am also privileged to lead a team of talented and creative young marketing professionals whose skills are varied and are experienced in all things marketing from digital, online and social media, to print production, copy writing and so much more.

Events industry experience: I’ve been at Reed Travel Exhibitions for nearly seven years now, joining initially as Marketing Manager to launch GIBTM due to my previous experience in launching new events.  My heart and soul is in the events industry and I’ve been lucky enough to travel the globe to market, organise and launch events and exhibitions in all sorts of exciting destinations for many years now.

What is your favourite destination: I don’t want to sound clichéd but I really do love Barcelona, it has everything you’d want for both business and pleasure as a city by the sea and the architecture is just stunning.

Where would you like to travel to in the next year: Despite travelling for most of my career as well as for pleasure, there are still so many places on my list so I guess I’ve got a longer term plan, but I’d settle for a nice beach with white sand and sun anywhere it may be.

What is your top tip for an EIBTM attendee: I would definitely register early to attend and that way you can take advantage of the great travel discounts that EIBTM provides and keep up to date with news about the show in order to plan your visit.  We’ve got so much great new content this year and highlights include our new ‘Innovation zone’ which we are really excited about and the new ‘Genius Zones’. I would also recommend making the most of EIBTM’s official networking events and the Exhibitor events happening during Networking Hour.

An industry issue you would like to see tackled at EIBTM 2013: What will the meetings and events of the future look like and what new innovations will genuinely change our worlds forever?  Is 3D printing going to come and go, or will it be augmented reality or google glasses that we should all be directing our attention to?  Where do we focus our time and resources for future success?

What types of technologies/event innovations do you work on personally: I oversee the website and our great event app, as well as developing new digital platforms such as our new Live Wall and other innovations, there’s so much on the horizon right now that it is a really exciting time for experiential marketing. 


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