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  • Retail changes and trends after a turbulence

    Thursday08:20 - 08:5010-12-2020
    @ IBTM World Virtual

    Topics will include: Brief introduction to understand what happened to retail sector this year Recommendations to minimize the impact of a turbulence under V...

    • Language: English

  • Panel Discussion: Maintaining Your Brand’s Authenticity Online

    Thursday09:10 - 09:5010-12-2020
    @ IBTM World Virtual

    Topics will include:   Tips and tricks for amplifying your experiential marketing campaign on all available channels Delighting your customers by providing ...

    • Language: English

  • Pitching Experiential to the Board: How to Measure and Communicate Success

    Thursday10:10 - 10:4010-12-2020
    @ IBTM World Virtual

    Topics will include:   Understanding the power of live experiences Effectively connecting with your target audience Generating trust and brand loyalty and ...

    • Language: English

  • Experiential Marketing and Gen Z: How to Attract and Engage with the Next Generation of Consumers

    Thursday11:00 - 11:3010-12-2020
    @ IBTM World Virtual

    Topics will include: Quick recap of the main characteristics of the Gen Z crowd Engaging your Gen Z audience without being intrusive or sales focused Facili...

    • Language: English

  • Panel: Pivoting to digital: How to develop a unique brand experience and successfully build engagement

    Thursday11:50 - 12:3010-12-2020
    @ IBTM World Virtual

    Creative technologies that support marketers in connecting with consumers Get advice on creating lasting memorable experiences online, especially during time...

    • Language: English

  • Building desire - Experiential Festival Activation CASA BACARDÍ

    Thursday12:50 - 13:2010-12-2020
    @ IBTM World Virtual

    Topics will include: Offering the right drink to the right people at the right time The power of brand storytelling to actively and meaningfully engage the c...

    • Language: English

  • The Importance of Sustainability in your Strategy: How to Create an Impactful Sustainable Brand Experience

    Thursday13:40 - 14:1010-12-2020
    @ IBTM World Virtual

    Topics will include: Understanding the meaning of sustainability in our industry Insights into how brands explore innovative solutions to help create a more ...

    • Language: English

  • Fireside Chat: Dealing With the Unexpected – What Happened When COVID-19 Put a Break on Everything at the Beginning of this Year?

    Thursday14:30 - 15:0010-12-2020
    @ IBTM World Virtual

    Topics will include:   The new ‘normal’, creating online experiences that make people feel as connected as in-person experiences Bringing all the important ...

    • Language: English

  • Building a unique engaging experience for every individual visitor and adapting to change

    Thursday15:20 - 15:5010-12-2020
    @ IBTM World Virtual

    Topics will include:   Overview of how we adapt the overall experience to appeal to local audiences in very different spaces around the world Measuring the ...

    • Language: English

  • Reaching fans with Experiential Sports Marketing

    Thursday16:10 - 16:4010-12-2020
    @ IBTM World Virtual

    Building a distinctive and exciting brand experience in the context of a sport event Establishing an emotional connection with fans and potential customers ...

    • Language: English

  • Measuring Success in Experiential Marketing: How to Achieve ROI

    Thursday17:00 - 17:3010-12-2020
    @ IBTM World Virtual

    Topics will include:   Defining your clear goal for your experiential marketing campaign Understanding new measurement tools and techniques to ensure you ge...

    • Language: English

  • Panel discussion: What to Expect from Experiential Marketing, the Next Level of Brand Experiences

    Thursday17:50 - 18:3010-12-2020
    @ IBTM World Virtual

    Topics will include:   Our Forecast for 2021: What we’ve learnt this year and our thoughts on how to apply these lessons learnt in the coming year Maintaini...

    • Language: English

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