Generating traffic and leads for events – using social media to benefit you, your business and your events

Generating traffic and leads for events – using social media to benefit you, your business and your events

28-11-2017, 16:45 - 17:45

Knowledge Theatre 1

Language:
English

Social Media marketing is just one element of your wider digital marketing mix, but it is the one worth investing more time in! There are two recurring questions people often ask about using Social Media for business - Is there a visible and definitive ROI from using these platforms based on the time and resources you have committed? Can you deliver real, tangible leads through your social media platforms? The answer is YES, but it starts with having a "content first" attitude. At the end of this session, you will have uncovered the latest trends and changes in social media, the differences between using the platforms professionally and personally, how to create simple content to engage your online audience and the DOs and DONTs of blogging.

(Earn 1 CE Credit at the completion of this session as part of the CMP Preferred Provider Program)

Contributors

  • Padraic Gilligan

    Speaker

    Managing Partner

    SoolNua

    With his business partner Patrick Delaney, Padraic Gilligan is Managing Partner at SoolNua, a specialist MICE agency helping destinations, hotels and...

  • Aoife McCrum

    Speaker

    Manager, Social Media & Digital Marketing

    SoolNua

    Aoife McCrum is the Social Media & Digital Marketing Manager at SoolNua, a specialist MICE agency helping destinations, hotels and venues with...

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