The role of “XR” in the MICE industry

The role of “XR” in the MICE industry

29-11-2017, 15:30 - 15:50

Innovation Zone


Our mobile devices are nothing short of an evolutionary appendage these days. In this session Zappar will present their vision for the mobile phone as a “remote control” to unlock relevant interactive content at conferences and events and how AR/VR/MR (“XR”) can be leveraged to the benefit of show organisers, exhibitors and visitors — brining together the physical and digital worlds.  

(Earn 0.25 CE Credit at the completion of this session as part of the CMP Preferred Provider Program)


  • Max Dawes


    Partnerships & Marketing Director


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