Smartbadge content distribution and lead generation

Smartbadge content distribution and lead generation

29-11-2017, 10:30 - 10:50

Innovation Zone


Understanding customer insights will lead to higher sales and happier customers. However, exhibitor ROI is often clouded by the effectiveness of booth staff in "scanning" the visitor.

Why not provide an environment where visitors have a soft-landing in understanding your product or service. Let them tell you "I want to do business with you".

Matthew will explore the concept of visitor-lead engagement and whether this is an effective tool to increase customer insight.

(Earn 0.25 CE Credit at the completion of this session as part of the CMP Preferred Provider Program)


  • Matthew Harris




We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.