Integrating data capture and ROI with digital

Integrating data capture and ROI with digital

28-11-2017, 16:30 - 16:50

Innovation Zone

Language:
English

Using a comprehensive digital toolkit allows organisers to achieve a greater level of insight over user interaction and engagement than ever before. Track the path of each user through your exhibition space with the use of RFiD interaction, collect delegate data through the digital distribution of documents and visualise a live-feed of how popular the individual parts of your experience are. Having access to a wealth of data insights allows organisers to accurately calculate the ROI of their event; as well as identifying which elements of their exhibition worked better or worse than others.

(Earn 0.25 CE Credit at the completion of this session as part of the CMP Preferred Provider Program)

Contributors

  • Adam Price

    Speaker

    Business Development Executive

    DB Systems

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